National Sales Center

Continued Success and Growth Leads to Increased Scope of Work and Extension Between The Aspire Group and Calgary Stampede

June 14, 2019

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ATLANTA, GA – The Aspire Sport Marketing Group and Calgary Stampede have extended their relationship for a third year, resulting in an increased scope of work for The Aspire Group. The extension will now include top-tier sales and customer service training on top of the already existing marketing and ticket sales initiatives. Director of Sales & Service Training for Aspire, Mike Boswell, will conduct on-site training sessions, as well as remote training and consulting.

“We are excited to enter our third year partnering with the Calgary Stampede. With the expansion of our services to include sales training we look to support the Calgary Stampede’s ongoing effort to provide their guests with the best possible experience available,” stated Bill Duffy, Aspire’s Chief Executive Officer.

Aspire and Calgary Stampede originally partnered prior to the 2017 festivities and have continued the partnership annually since.

About the Calgary Stampede

The Calgary Stampede celebrates the people, the animals, the land, the traditions and the values that make up the unique spirit of the west. The Calgary Stampede contributes to the quality of life in Calgary and southern Alberta through our world-renowned Stampede, year-round facilities, western events and several youth and agriculture programs. Exemplifying the theme, We’re Greatest Together, we are a volunteer-supported, not-for-profit community organization that preserves and celebrates our western heritage, cultures and community spirit. All revenue is reinvested into Calgary Stampede programs and facilities. For more information, visit

About The Aspire Group
The Aspire Group is a sports and entertainment marketing firm that is globally recognized for innovative consulting, research, and ticket sales services. Aspire created the outsourced ticket sales niche, revolutionizing intercollegiate athletics with the first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past decade, more than 230 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance and enterprise-value growth through the combination of strategic consulting and research services and best-in-industry fan relationship management.

For inquiries, contact A.J. Smith at 404-389-9100 or

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