Breakfast With Bernie
Colorado State sets new football ticket sales records
August 24, 2017
As Colorado State’s new on-campus stadium nears the inaugural sold out game against Oregon State August 26, The Aspire Group’s sales staff in the on-campus Fan Relationship Management Center (FRMC) is working hard to sell out the rest of the games for the 2017 season.
Before Aspire’s arrival to Fort Collins in 2015, CSU football had 7,034 season ticket holders for the 2014 season. With the excitement of the new stadium and Aspire’s best-in-industry sales training and customer service, CSU’s season ticket holder base is now well over 15,000 – the highest in school history. Over 5,750 of the season tickets sold are new for the 2017 season, a 101% increase from the 2016 season.
The 116% increase in total season ticket holders has consequently resulted in a season ticket revenue increase of 121% since the 2014 season.
“The Aspire Group has done a remarkable job on behalf of CSU Athletics,” said Joe Parker, Colorado State Director of Athletics. “They have worked in a fully integrated manner with our external units to help us surpass key fan engagement metrics. The team put their shoulders to the wheel and made our aggressive goals a reality.”
The FRMC, in conjunction with the CSU development team, has sold out the VIP areas of the new stadium including the New Belgium Porch and the OCR Field Club and is sold out of priority seating (seats that require a per seat donation).
The strength of the sales team is what has made the biggest impact on CSU’s record-breaking year in both the number of season ticket holders and season ticket revenue. Each of Aspire’s five sales consultants generated over $100,000 in the month of May.
Even with the football season right around the corner, it is not the only focus for the sales team. The FRMC has also surpassed its donation goal by a whopping 583% and seen increases for both volleyball and women’s basketball season ticket totals.
The Rams will kick off the 2017 season at the new stadium on August 26 against Oregon State. With days remaining until the season begins, Todd Shell, FRMC Manager at CSU, has high hopes for completely selling out the rest of season.
“Our team and the entire CSU athletic department has worked extremely hard to make this happen, and I am so excited to see it all come to fruition,” said Todd Shell, FRMC Manager for Colorado State University. “We have tremendous momentum right now that we need to continue to capitalize on to make sure the stadium is packed for each and every game this season.”