Bradley University and Aspire Announce Multi-Year Ticket Sales Partnership

February 25, 2020

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ATLANTA, GA – Bradley University Athletics has announced a multi-year partnership with The Aspire Sport Marketing Group, outsourcing outbound new and group ticket sales responsibilities. Aspire’s Fan Relationship Management Center (FRMC) staff will be responsible for selling a full menu of ticket sales products for Bradley’s men’s and women’s basketball, softball, baseball, women’s volleyball, and men’s soccer teams.

“Partnering with The Aspire Group to launch the Bradley Athletics Fan Relationship Management Center is an important step toward enhancing our engagement with the community,” said Dr. Chris Reynolds, Bradley’s Vice President for Intercollegiate Athletics, “Creatively engaging the Bradley Athletics fan base is essential to providing the best possible student-athlete experience and The Aspire Group offers great resources to assist our engagement with the community.” 

 “Aspire is honored to have been selected to partner with Bradley Athletics. Our new on-campus FRMCwill provide outstanding customer service with our fan-centric approach and increase the engagement of Braves fans across the country,” stated Aspire’s Vice President, Client Partner Development, A.J. Smith.

Bradley University represents Aspire’s 49th active outsourced partner and the third Missouri Valley Conference member joining Drake University and the University of Northern Iowa. Joe Kronander, Regional Director for Aspire, will act as the liaison to Bradley University Athletics. 

About Bradley University Athletics 

Founded in 1897 and located in Peoria, Illinois, Bradley University sponsors 15 NCAA Division I teams that compete in the Missouri Valley Conference.  The Bradley Men’s Basketball team won the 2019 MVC championship to earn its ninth appearance in the NCAA Tournament.  The Braves have played in two NCAA Tournament national championship games and have won four NIT titles.  Bradley University offers a unique and supportive academic and athletic environment with a spirited, “Red Sea” student section and famed gargoyle mascot, “Kaboom!”.

About The Aspire Group 

The Aspire Group is a sports and entertainment marketing firm that is globally recognized for innovative consulting, ticketing and partnership services. Aspire created the outsourced ticket sales niche, revolutionizing Intercollegiate Athletics with the first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over 215 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance and enterprise value growth through the combination of strategic consulting and research services, data insights and best-in-industry fan relationship management. 

For inquiries, contact A.J. Smith at 404-389-9100 or

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