Ball State Partners with The Aspire Group for Ticket Sales Support

June 11, 2019

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ATLANTA, GA – Ball State University Athletics has agreed to a multi-year partnership with The Aspire Sport Marketing Group for outsourced ticket sales and service.

The on-campus Fan Relationship Management Center (FRMC) will be responsible for the ticket servicing for all Cardinals’ ticketed sports, the identification and engagement of new fans as well as enhancing philanthropic support for the Cardinal Varsity Club.

“This partnership with Aspire puts our department in an improved position to enhance customer service, cultivate more fans and, as a result, support our student-athletes. We are thrilled to work the Aspire team to help us fly forward,” stated Director of Athletics, Beth Goetz.

“Fan engagement is central to how our Fan Relationship Management Center will operate.  Our on-campus team will further bolster Ball State Athletics’ ability to service current and future fans, alumni and visitors to athletic events.  We look forward to building Ball State Athletics fans for life,” said Bill Fagan, Aspire’s Chief Operating Officer.

Ball State is Aspire’s second university partner in Indiana joining Purdue and sixth Mid-American Conference (MAC) member, joining Akron, Eastern Michigan, Miami (OH), Toledo, and Western Michigan. Joe Kronander, Regional FRMC Director, will serve as the Aspire liaison for Ball State.

About Ball State Athletics

Ball State University’s Department of Athletics proudly supports 19 Division I varsity programs (seven men’s and 12 women’s) for approximately 450 student-athletes annually. In football, the Cardinals are a member of the NCAA Football Bowl Subdivision (FBS), the NCAA’s highest level of competition.

Eighteen of the 19 teams compete in the Mid-American Conference (MAC) with men’s volleyball belonging to the Midwestern Intercollegiate Volleyball Association (MIVA). In the classroom, the cumulative student-athlete GPA (3.27) this spring was the highest in at least a decade. For more information on Ball State Athletics, please visit

About The Aspire Group

The Aspire Group is a sports and entertainment marketing firm that is globally recognized for innovative consulting, research, and ticket sales services. Aspire created the outsourced ticket sales niche, revolutionizing intercollegiate athletics with the first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past decade, more than 230 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance and enterprise-value growth through the combination of strategic consulting and research services and best-in-industry fan relationship management.

For inquiries, contact A.J. Smith at 404-389-9100 or

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