AVA Digital Honors Aspire with Multiple Industry Research Awards

February 2, 2021

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ATLANTA, GA – The AVA Digital Awards recognized The Aspire Group as a winner in two categories for its 2021 competition.

Aspire received the top honor of Platinum for their study, Fan Concerns, Expectations, And Intentions Around COVID Seasons. In response to the massive impact of COVID-19 on the athletics landscape, The Aspire Group looked to amplify the voice of the fan with a complimentary survey available to all sport properties. Throughout the pandemic, publications including the Atlanta Journal Constitution and Sports Business Journal showcased key findings from Aspire’s direct fan research. Sports Properties gained strategic guidance around requested safety protocols, return to venue likelihood, donation potential, and virtual engagement.

Aspire received the Gold Award for their case study, Talk To All Athletic Donors: It Pays Off. Published in the fall of 2020, this paper outlines the importance of donation activity in college athletics and how to achieve success in fundraising. It draws from both historic NCAA financial records and The Aspire Group’s own fundraising efforts across more than two dozen campuses to demonstrate a variety of successful approaches. The Aspire Group also hosted a complimentary roundtable discussion with leaders in the development field to further promote successful athletic fundraising strategies during the COVID pandemic.

“We would like to thank the Association of Marketing & Communications Professionals for recognizing The Aspire Group with both Platinum and Gold Awards. We are honored to be recognized with two AVA Awards. Our Strategy, Analytics & Marketing team has done a phenomenal job pivoting during the pandemic to apply our next practices to innovative initiatives,” said Bill Fagan, Aspire’s Chief Executive Officer.

The Aspire Group is committed to furthering the sports and entertainment business through research and next practice development in areas such as ticket sales, development, and fan insights. Aspire also received a Gold award from AVA Digital in 2018 for their website redesign.

About AVA Digital Awards

AVA Digital Awards is an international competition that recognizes outstanding work by creative professionals involved in the concept, direction, design, and production of media that is part of the evolution of digital communication. The Awards began in 1994 as a celebration of the audio-visual arts and have shifted over the years to recognize the expanding role that digital media and the web play in the transfer of information. AVA Digital Awards is administered and judged by the Association of Marketing & Communication Professionals. Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. The 2021 edition of the awards saw more than 2,500 entries.

For more information about the AVA Digital Awards, visit their website.

About The Aspire Group
The Aspire Group is a sports and entertainment marketing firm that is globally recognized for innovative consulting, research, and ticket sales services. Aspire created the outsourced ticket sales niche, revolutionizing intercollegiate athletics with the first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past decade, more than 260 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance and enterprise-value growth through the combination of strategic consulting and research services and best-in-industry fan relationship management.

For more information about The Aspire Group visit: here and follow us on twitter @theaspire_group

For inquiries, contact A.J. Smith at 404-389-9100 or

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