The Aspire Group Announces Multi-Year Partnership with South Dakota State University

August 19, 2019

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ATLANTA, GA – The South Dakota State University Department of Athletics (SDSU) and The Aspire Sport Marketing Group have agreed to a multi-year partnership focused on generating new revenue, selling and servicing for ticket sales, including but not limited to season tickets, donations, mini plans, groups, and single game tickets. The Fan Relationship Management Center (FRMC) will be located on campus at South Dakota State University in Brookings, South Dakota.

The FRMC will support the acquisition of new Jackrabbit Club Donors in addition to being responsible for athletic ticket sales for football, men’s and women’s basketball, and any other ticketed sports requested by the University.

“We are excited to partner with an industry leader and we look forward to a mutually beneficial relationship. The Aspire Group will add tremendous value to our campus community and to our department, and most importantly, to our fan experience,” said Scott Brown, Senior Associate AD-Development of SDSU

“The Aspire Group is honored to have been selected as partner of the South Dakota State Department of Athletics. We look forward to providing outstanding customer service to increase the engagement of Jackrabbit fans across the nation while growing revenue for Jacks Athletics. This partnership will be fully supportive of The Jacks Community engagement while the focus on increased revenue will allow the Department of Athletics to enhance the Student Athlete experience,” stated Aspire’s Chief Executive Officer, Bill Duffy

SDSU is Aspire’s 20th new partner for 2019.

About South Dakota State Athletics

South Dakota State University Department of Athletics, located in Brookings, South Dakota, is a Division I Institution. SDSU sponsors 19 varsity sports, with teams competing in The Summit League (16 sports), Missouri Valley Football Conference, Big 12 Conference (wrestling) and Eastern College Athletic Conference (equestrian). The Jackrabbit football, men’s basketball and women’s basketball teams all have made postseason appearances in each of the last seven seasons.

About The Aspire Group
The Aspire Group is a sports and entertainment marketing firm that is globally recognized for innovative consulting, research, and ticket sales services. Aspire created the outsourced ticket sales niche, revolutionizing intercollegiate athletics with the first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past decade, more than 230 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance and enterprise-value growth through the combination of strategic consulting and research services and best-in-industry fan relationship management.

For inquiries, contact A.J. Smith at 404-389-9100 or

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