Aspire promotes Wayne to CRM & Analytics Manager

The Aspire Group has promoted Christian Wayne to Manager of Customer Relationship Management (CRM) and Analytics at the Atlanta headquarters. Wayne will oversee the implementation and execution of Aspire’s data insights and aggregation platform, known as the A-Cube, while continuing to lead company-wide analytics initiatives.

Wayne was previously the Performance Analytics Coordinator tasked with analyzing Aspire’s partner operations and key metrics to improve efficiencies, performance, and profitability. He has also been instrumental in the creation of Aspire’s Sales Tracking System, a storage platform for all the company’s sales data. In January 2016, Wayne started as an intern in Aspire’s National Sales Center where he developed a ticket sales campaign strategy for Historically Black Colleges and Universities (HBCUs) and implemented new reporting and analytics. 

The Gainesville, Florida native attended Oxford College of Emory University, where he was a student-athlete for basketball and an Oxford Scholar. He graduated magna cum laude from Emory University with a bachelor’s degree in American Studies (‘17).