Aspire Group Partners with Auburn Athletics for Outsourced Ticket Sales

December 1, 2016

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The Aspire Group announced today a multi-year partnership with Auburn University Athletics for outsourced ticket marketing, sales & service support beginning December 1. In addition to providing Auburn with ticketing support through an on-campus Fan Relationship Management Center (FRMC), the partnership will include integration into Aspire’s data insights platform and strategic consulting and research services.

“Aspire is thrilled to partner with Auburn to elevate their ticket operation and provide Tiger fans with the best customer service in the industry,” said Bernie Mullin, Founder and Chairman of The Aspire Group. “Aspire’s specialized staffing model and data insights integration allow us to strategically connect with the Tigers’ passionate fan base to determine how we can enhance their satisfaction and overall experience.”

The new Auburn FRMCSM will be comprised of a specialized staff of 10, which includes several Auburn alumni, focused on database marketing and analytics, sales and service, group sales and women’s sports. Aspire has already hired several Auburn Alumni to service Tigers fans.  These specializations integrated with the data insights and fan, pricing, and market research services will provide unparalleled sophistication to Auburn’s ticketing operation.

“Auburn Athletics is excited about the opportunity to team up with The Aspire Group to continue to grow the Auburn Family,” Assistant Athletics Director Jon Sirico said. “It is important to reach out to our alumni and fans who are not yet engaged in Auburn sports. Our gameday experience is strong because of the Auburn Family which continues the tradition-rich history.”

CJ Wiatr, Regional VP of Fan Relationship Management, will serve as the liaison between Aspire and Auburn Athletics. Wiatr currently oversees 15 of Aspire’s 32 FRMCs including Georgia Tech, the University of Connecticut, the University of Kansas, and the University of Maryland.

This partnership with Auburn Athletics marks Aspire’s 27th new client partner in 2016, joining a network of 178 collegiate and professional sports properties across the globe.


About The Aspire Group

The Aspire Group is a global sports and entertainment marketing firm that specializes in enhancing our client partners’ ticket revenue streams while building lifelong fans through superb fan engagement and customer service. Aspire created the Ticket Marketing, Sales & Service (TiMSSSM) niche, revolutionizing the Intercollegiate Athletics space. Over 175 partners, more than any other competitor, have trusted Aspire to drive revenue, attendance and enterprise value growth through ticketing, strategic consulting and research, marketing and revenue enhancement, and sports investment optimization.

About Auburn Athletics

The Auburn Tigers compete at the highest level of intercollegiate athletics as a charter member of the Southeastern Conference. Auburn fields 21 varsity teams with approximately 500 student-athletes supported by more than 225 full-time staff on the campus of Auburn University in Auburn, Alabama. The Tigers have won 20 national championships and 91 conference titles during its storied history. The football program, which has won two national championships, has played in the national championship game twice in the last six years, winning the BCS National Championship in 2010. Under Jay Jacobs’ leadership, Auburn has won 11 national titles and 24 Southeastern Conference titles.

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