Aspire Announces Sport Industry Email Marketing Benchmarking Survey

April 29, 2014

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The Aspire Group is conducting a benchmarking survey to analyze the current state of email marketing within the sports and entertainment industry. The results from this survey will offer participants the opportunity to compare email marketing efforts and elements of data capture to other participating collegiate and professional sports properties around the globe.

The goal of this survey is to determine industry best-practices in database management and to benchmark key metrics that are vital to a successful e-marketing strategy. The survey will break down numerous aspects regarding database metrics and analytics from overall email and fan data contact capture techniques.

Individual submissions will be kept completely confidential and a blind version of the collective findings will only be shared with participating properties at no cost. Non-participants will be able to purchase the benchmark report after distribution to participating properties.

If you are interested in participating in the survey or would like more information, please contact Madison Southerlin, Marketing Coordinator of Partnerships, The Aspire Group at prior to May 10th. Participants will have until May 15th to complete the survey.


About The Aspire Group

The Aspire Group is a global sports and entertainment firm founded by Dr. Bernie Mullin that partners with its clients to maximize revenue, people, organizational performance and opportunities. Aspire has a considerable amount of experience within the sports industry currently working with over 39 college and professional entities, and were the first to provide the outsourced database marketing and analytics positions in collegiate athletics (Abbey Carter – Director of Database Marketing & Analytics, Arizona State University; Reece Fischer – Manager of Database Marketing & Analytics, Rutgers University).

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