Aspire Agrees to Multi-Year Ticket Sales Partnership With USA Hockey Arena

July 2, 2019

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ATLANTA, GA– The Aspire Sports Marketing Group announced today a multi-year partnership with USA Hockey Arena for outsourced ticket sales and service.

Aspire will have an on-site Fan Relationship Management Center at USA Hockey Arena in Plymouth Township, Michigan that will be responsible for marketing, sales, service and operations of all ticket inventory for the USA Hockey National Team Development Program as well as other events hosted at the venue.

 “It’s an honor and privilege to partner with USA Hockey Arena in the opening of a Fan Relationship Management Center.  While USA Hockey’s National Team Development Program is preparing to win on the ice, our ticket sales and service team will be ready to provide gold medal service to all current and future fans passing through the Arena for many years to come,” stated Aspire’s Chief Operating Officer Bill Fagan. 

“We’re excited to be engaged with Aspire,” said Mike Henry, general manager of USA Hockey Arena. “As an industry leader in ticket sales and fan engagement, we’re confident Aspire can help us take the next step in showcasing the world-class athletes we have playing at USA Hockey Arena.”

USA Hockey Arena is Aspire’s 9th new partner in 2019.

About The Aspire Group

The Aspire Group is a sports and entertainment marketing firm that is globally recognized for innovative consulting, research, and ticket sales services. Aspire created the outsourced ticket sales niche, revolutionizing intercollegiate athletics with the first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past decade, more than 230 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance and enterprise-value growth through the combination of strategic consulting and research services and best-in-industry fan relationship management.

About USA Hockey Arena

USA Hockey Arena is a multi-purpose facility in Plymouth Township, Michigan, that opened in 1996. Originally known as the Compuware Sports Arena, it was renamed USA Hockey Arena in 2015 when the USA Hockey Foundation purchased the two-sheet facility as a home for the USA Hockey National Team Development Program as well as other national team and USA Hockey activity. USA Hockey Arena encompasses approximately 170,000 square feet, with the main arena featuring one main seating level, private suites and press boxes. The creative design affords the opportunity to provide 3,504 seats for hockey games and 4,500 seats for concerts and other performances.

For inquiries, contact A.J. Smith at 404-389-9100 or

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