Army West Point renews multi-year contract with Aspire
March 15, 2018
ATLANTA, GA – Army West Point Athletic Association and The Aspire Sport Marketing Group have announced a multi-year contract extension for outsourced ticket marketing, sales and service support. The extension marks the second contract renewal since Aspire was brought to Post in 2011.
“We are so proud of the relationship we have built with Aspire and the growth we have seen over the last seven years,” Director of Athletics, Boo Corrigan. “At West Point, we pride ourselves on people development and that is exactly what they help us do, provide the best possible customer service to our fans. We are excited to continue this relationship and bring even more fans to West Point to experience the greatest gameday in America.”
The specialized staff of 10 is responsible for new sales and service and retention for all ticketed sports and complemented by Aspire’s on-going strategic consulting and research services.
“The integrated partnership between Army West Point and Aspire has been a model relationship in collegiate athletics,” said Bill Fagan, Chief Operating Officer at The Aspire Group. “The utilization of Aspire’s research in the administration’s decision making and quality assurance, coupled with our customer service, has built an unparalleled, bucket list experience for any sports fan.”
In 2017, Army West Point broke four records for football in overall, mini-plan and group revenue and group tickets sold. Army West Point Fan Relationship Management Center (FRMC) also ranks first in group ticket sales across Aspire’s 43-property network.
The two FRMC Managers, Ed Dillon (Service & Retention) and Zoe Cohen (New Business) are products of the “Raise Your Game” Development Program, both beginning their careers as Sales Consultants and moving up through the Aspire system.
Army West Point is Aspire’s 13th partnership renewal in the past 14 months.
About The Aspire Group
The Aspire Group is a global sports and entertainment marketing firm specializing in driving revenues, attendance and fan engagement through industry-leading ticket marketing, sales and customer service. Aspire created the outsourced ticketing niche, revolutionizing intercollegiate athletics with the first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over 215 collegiate and professional properties have trusted Aspire to drive revenue, attendance and enterprise value growth through the combination of strategic consulting and research services, data insights and best-in-industry fan relationship management. For more information, visit www.theaspiregroupinc.com.
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