USF adds staff and service and retention duties in Aspire contract renewal

January 22, 2019

ATLANTA, GA – The University of South Florida Department of Athletics (USF) has agreed to renew its ticket sales contract with The Aspire Sport Marketing Group which will include staff additions and increased responsibilities focused on service and retention. The partnership to date has resulted in $2.5 million in ticket revenue and multiple double- and…

Siena College & Aspire finalize multi-year contract extension

January 15, 2019

ATLANTA, GA – Siena College and The Aspire Sport Marketing Group have announced a multi-year contract extension. The Siena Fan Relationship Management Center (FRMC) is responsible for new ticket sales, service and retention, and box office operations for men’s and women’s basketball. For the 2017-18 season, Siena experienced group sales increases of 80 and 85…

Canisius Athletics & Aspire sign multi-year contract extension

November 20, 2018

The Canisius Department of Athletics and The Aspire Sport Marketing Group have agreed to a multi-year extension to its outsourced ticket sales contract. The Canisius Fan Relationship Management Center (FRMC) is responsible for new ticket sales for men’s and women’s basketball, hockey and men’s lacrosse programs. “We are pleased to be able to extend our…

Aspire adds third Horizon League partner at the University of Illinois at Chicago

August 27, 2018

ATLANTA, GA – The University of Illinois at Chicago (UIC) Athletics Department has announced a ticket marketing, sales and service partnership with The Aspire Sport Marketing Group. Located in the heart of Chicago, the on-campus UIC Fan Relationship Management Center (FRMC) will be responsible for new ticket sales and renewals as well as the generation…

Penn Athletics continues ticket sales momentum with Aspire contract extension

August 21, 2018

ATLANTA, GA – The Aspire Sport Marketing Group and the University of Pennsylvania Division of Recreation and Intercollegiate Athletics have announced a multi-year extension to its contract. “Penn Athletics is excited to extend its partnership with The Aspire Group as we look to continue the momentum of sales growth for our ticketed sports and the…

Aspire and Miami University Athletics agree to multi-year extension

August 13, 2018

ATLANTA, GA – The Aspire Sport Marketing Group and Miami Athletics announced today a contract extension. Since 2014, the on-site Fan Relationship Management Center (FRMC) has been responsible for outbound new ticket sales as well as service and retention for all RedHawks’ ticketed sports. “We are thrilled to extend our sales and service agreement with…

Hartford Athletics & The Aspire Group announce ticket sales partnership

August 9, 2018

ATLANTA, GA – The University of Hartford Department of Athletics and The Aspire Sport Marketing Group have agreed to a partnership focused on developing and executing the Hawks’ ticket sales initiatives. The Fan Relationship Management Center (FRMC) will be located on campus at the University of Hartford. The FRMC will be responsible for all ticket…

Northeastern Huskies add Aspire to support ticket sales initiatives

July 19, 2018

ATLANTA, GA – Northeastern University Athletics announced today a partnership to outsource all ticket marketing, sales and service support to The Aspire Sport Marketing Group, Athletic Director Jeff Konya announced on Thursday. The partnership includes an on-site Fan Relationship Management Center (FRMC) that will be responsible for all athletic ticket inventory, seat-related donations and new…

How Aspire changed college sports

July 16, 2018

Ten years ago, this new firm reimagined the way universities sold tickets. The principals recall how it started and the challenges along the way. By Abraham Madkour, Executive Editor, SportsBusiness Journal After nearly four years as CEO of the Atlanta Spirit ownership group, and mired in the politics of inner-ownership turmoil, Bernie Mullin was ready…

WMU Broncos renew with Aspire for multi-year extension

June 14, 2018

ATLANTA, GA – Western Michigan University (WMU) Athletics and The Aspire Sport Marketing Group announced today a multi-year extension to its ticket sales partnership that began in 2011. In addition to new ticket sales initiatives, Aspire will now be responsible for service and retention, supplemental support for philanthropic donations to the Mike Gary fund, and…