Aspire Promotes Draytona and Christensen

April 16, 2021

The Aspire Group has recently promoted two employees, Coy Draytona and Shane Christensen. Draytona has been promoted to Senior Sales Consultant at our Maryland Fan Relationship Management Center (FRMC). Christensen has been promoted to Senior Consultant of Sales and Service at our UNI FRMC. He played a large role in the recent contract extension with…

Evans, Goodwin, Van Patten, and Villavicencio brought in with Aspire

The Aspire Group has recently recruited four new members of the family. Doug Evans graduated from Wichita State University with a M. Ed in Sport Administration and has been in the sports industry for 10 years. Mark Goodwin earned a Bachelors’s degree in Kinesiology and Health Studies from the University of Regina (Regina, Saskatchewan, Canada). Goodwin…

Aspire and Rutgers Athletics Grow Partnership with R Fund Support

April 7, 2021

ATLANTA, GA – The Rutgers University Athletics Department and The Aspire Sport Marketing Group have agreed to an expanded scope of work, with Aspire now supporting the ‘R Fund’ annual giving program. In 2019, Rutgers and Aspire partnered to build a fan relationship management center focused on new sales, service and retention, group sales, marketing,…

University of Northern Iowa Extends Aspire Partnership

March 16, 2021

ATLANTA, GA – The University of Northern Iowa (UNI) and The Aspire Group have announced a multi-year extension of their outsourced ticket sales and service contract. Since announcing their partnership in June of 2018, the UNI Fan Relationship Management Center (FRMC) has generated over $2.6M in athletic ticket revenue. “The Aspire Group has allowed us…

Aspire brings in Andryshak, Grohs, Hofer, and Wallace

March 12, 2021

The Aspire Group has recently selected four sales consultants to work with their newest professional partner, The Washington Nationals. This campaign will be run out of our National Sales Center in Atlanta, Georgia. Austin Andryshak graduated from Houghton College with a Bachelor’s degree in Sport, Recreation and Wellness Management with a minor in Athletic Administration…

Sports Equity Podcast with Chad Cardinal

March 3, 2021

Sports Equity with Chad Cardinal, The Aspire Group Read more and listen to the podcast here.

Atlanta Business Chronicle: Money trumps NBA All-Stars concerns with Atlanta set to host

February 8, 2021

‘Dr. Bernie Mullin, the former president and CEO of the Hawks, believes holding the game is what’s best for the league, which has postponed 23 contests so far because of the Covid-19 virus. Even if there are positive cases. “One or two players may test positive and won’t be able to participate and the fans…

Front Office Sports: What Business Trend are Professionals Watching in 2021?

February 4, 2021

‘What is the business trend you are watching in 2021? “Pro sports hiring managers actively recruiting & selecting non-traditional sports executives (those who have not spent their entire career in sports) to lead teams, conferences, and leagues.  I think of Jason Wright at the Washington Football Team as a great example of this. Listening to…

AVA Digital Honors Aspire with Multiple Industry Research Awards

February 2, 2021

ATLANTA, GA – The AVA Digital Awards recognized The Aspire Group as a winner in two categories for its 2021 competition. Aspire received the top honor of Platinum for their study, Fan Concerns, Expectations, And Intentions Around COVID Seasons. In response to the massive impact of COVID-19 on the athletics landscape, The Aspire Group looked…

Maryland Athletics and The Aspire Group Extend Partnership Past 10 Year Mark

November 30, 2020

ATLANTA, GA – The University of Maryland Athletics Department and The Aspire Sport Marketing Group have agreed to extend their outsourced ticket sales and service contract. As part of the partnership extension, Aspire’s sales and service staff will increase their involvement with Maryland’s fundraising arm, The Terrapin Club, driving athletic development for years to come….