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How Aspire changed college sports

July 16, 2018

Ten years ago, this new firm reimagined the way universities sold tickets. The principals recall how it started and the challenges along the way. By Abraham Madkour, Executive Editor, SportsBusiness Journal After nearly four years as CEO of the Atlanta Spirit ownership group, and mired in the politics of inner-ownership turmoil, Bernie Mullin was ready…

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WMU Broncos renew with Aspire for multi-year extension

June 14, 2018

ATLANTA, GA – Western Michigan University (WMU) Athletics and The Aspire Sport Marketing Group announced today a multi-year extension to its ticket sales partnership that began in 2011. In addition to new ticket sales initiatives, Aspire will now be responsible for service and retention, supplemental support for philanthropic donations to the Mike Gary fund, and…

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Vanderbilt hires Aspire to boost athletic ticket sales

June 7, 2018

Vanderbilt University Athletics announced today a multi-year agreement with The Aspire Sport Marketing Group to outsource outbound and group ticket sales responsibilities. In conjunction with the Vanderbilt Ticket Office, Aspire’s Fan Relationship Management Center (FRMC) staff will concentrate on developing new ticket sales initiatives for football, men’s and women’s basketball and baseball. The FRMC operation will…

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UNI Panthers partner with Aspire for ticket sales support

June 5, 2018

ATLANTA, GA – The Aspire Sport Marketing Group announced an agreement with the University of Northern Iowa Athletic Department to facilitate all ticket sales and service for the Panthers. The on-campus Fan Relationship Management Center (FRMC) will be responsible for UNI’s ticketed sports – football, men’s and women’s basketball, wrestling, and volleyball. “We are pleased…

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Akron Athletics Launches Ticket Sales & Service Partnership with Aspire

May 18, 2018

ATLANTA, GA – The University of Akron Department of Athletics has agreed to a partnership agreement with The Aspire Sport Marketing Group for outsourced ticket sales and service, the Zips announced on Friday. The on-site Fan Relationship Management Center (FRMC) will be responsible for new sales and retention for all Zips’ ticketed sports as well as…

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Harvard Athletics signs multi-year renewal with Aspire

May 1, 2018

ATLANTA, GA – The Aspire Sport Marketing Group announced today a multi-year extension with the Harvard Department of Athletics for its outsourced ticket sales contract that began in July 2015. Aspire’s on-campus Fan Relationship Management Center (FRMC) is managed by John Rivers and responsible for outbound new sales for all Crimson’s ticketed sports. “We are…

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Kansas Athletics signs extension with Aspire through 2019

March 22, 2018

ATLANTA – The Aspire Sport Marketing Group and Kansas Athletics, Inc. (KAI) announced a two-year extension to its partnership that began in May 2014. The new deal will run through 2019. The renewal follows KU’s announcement of the “Raise the Chant” capital campaign, which Aspire will be proactively selling all seating inventory, including premium amenities,…

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Colorado State renews Aspire contract after record-setting year

March 20, 2018

ATLANTA, GA – The Colorado State University (CSU) Athletics Department and The Aspire Sport Marketing Group have announced a multi-year contract extension. “As we continually strive to grow our Ram family, it is important that we place a strong emphasis on serving our fans,” said Joe Parker, director of athletics. “Our partnership with The Aspire…

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Army West Point renews multi-year contract with Aspire

March 15, 2018

ATLANTA, GA – Army West Point Athletic Association and The Aspire Sport Marketing Group have announced a multi-year contract extension for outsourced ticket marketing, sales and service support. The extension marks the second contract renewal since Aspire was brought to Post in 2011. “We are so proud of the relationship we have built with Aspire…

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The Aspire Group & Green Bay Athletics Form Ticket Sales Partnership

March 13, 2018

ATLANTA, Ga. (GreenBayPhoenix.com) — The University of Wisconsin-Green Bay announced on Tuesday it will outsource all athletic ticket sales and services to The Aspire Sport Marketing Group.  The on-campus Fan Relationship Management Center (FRMC) will be responsible for new sales, service, and retention for all ticketed sports as well as philanthropic gifts to the Phoenix Fund,…

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