$1.2 Million Generated in First Year of Georgia Tech’s FRMC

July 15, 2010

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ATLANTA — July 15, 2010 — Today marks a full year of ticket sales for The Aspire Group with its “Fan Relationship Management Center” at Georgia Tech. To date, the Georgia Tech FRMC has generated $1.2 Million in new ticket revenue and related donations. This is a remarkable accomplishment given that no premium seating, hospitality, season ticket renewals or inbound phone calls are included. Based on the prior experience of The Aspire Group’s Principals, 80% of these fans will likely renew their purchases each subsequent years, therefore the Lifetime Asset Value (LAV) could be as much as a staggering $6 million impact in new ticket revenue and related donations to Georgia Tech Athletics over the next five years.

“We are tremendously proud of this year’s sales numbers,” said Dan Radakovich, Director of Athletics, Georgia Tech. “It is a true testament to The Aspire Group’s ticket sales staff providing unsurpassed customer service to our fans on a daily basis.”

About The Aspire Group

The Aspire Group is an Atlanta, Georgia based global sports and entertainment firm that partners with its clients to maximize revenue, people and organizational performance. The Aspire Group provides ongoing strategic advice and implementation support in executing and maintaining highly innovative sales, marketing, management, and operational systems. This is best embodied in the Fan Relationship Management Center, the fastest growing arm of the company. The Aspire Group operates Fan Relationship Management Centers in Atlanta, Georgia; Ottawa, Canada; and is opening two Centers in Europe in late August.


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