The University of Texas Partners With The Aspire Group to Launch Ticket Marketing, Sales and Service Operation
July 15, 2014
University of Texas and The Aspire Group will be launching an on-site Fan Relationship Management Center (FRMC) that will be charged with generating over $40 million in revenue and providing all Ticket Marketing, Sales and Service support. The UT Athletics FRMC, when fully operational will have 25 full-time employees following a specialized model structure including Premium Sales; Service & Retention; New Sales and Database Marketing.
The Aspire Group’s Strategic Consulting and Research team will be working with UT Athletics to conduct ticket pricing/ yield management workshops for Football, Men’s Basketball, Women’s Basketball and Volleyball.
“In my previous position I had the opportunity to work alongside The Aspire Group, so I know the high level of results they are able to achieve through excellent customer service and sales expertise in the industry. This partnership will be the driving force behind elevating our current Ticket Marketing, Sales and Service operation and enhancing our customer service levels along with the overall fan experience at Texas,” stated Steve Hank, University of Texas, Chief Revenue Officer.
“The Aspire Group is a foremost leader in this sports niche, and they offer a unique variety of services and expertise that fits perfectly with our vision for Texas Athletics moving forward,” stated Steve Patterson, Men’s Athletic Director at The University of Texas.
The UT Athletics FRMC will be led by Mino Solomon as the Director of Ticket Sales and Service. Previously, Mino served as the Director of Group and Inside Sales for the Oakland Raiders since 2012 and prior to that was the Senior Manager of Ticket Sales for the Sacramento Kings.
“We are thrilled to be working with one of the country’s most iconic sport brands and we look forward to take on the opportunity to grow an already substantial revenue generating institution. With our UT Athletics FRMC, we are aiming to set the precedent all Ticket Marketing, Sales and Service operations and Collegiate Athletic Departments will be benchmarking themselves against,” stated Bernie Mullin, The Aspire Group Chairman and CEO.
Texas is the second Big 12 School that has worked with The Aspire Group this year. Aspire has also worked with Kansas, Texas Tech, and former Big 12 member Colorado.
For more information regarding The Aspire Group’s services, please contact Alan Pandiani.
About Texas Athletics
The Texas Longhorns compete at the NCAA Division I level and are members of the Big 12 Conference. The University of Texas has a long history of national championships including: six in men’s baseball, four in football, three in men’s golf, ten in men’s swimming & diving, one in women’s basketball, one in women’s cross country, nine in women’s swimming & diving, two in women’s tennis, six in women’s indoor track & field, five in women’s outdoor track & field, three in women’s volleyball, totaling 50 total National Championships. To go along with this Texas also led the NCAA in total revenue in 2013 at 109 million dollars.
For more information visit http://texassports.com/: The official online source for Texas Athletics.
About The Aspire Group
The Aspire Group is a global sports and entertainment firm founded by Dr. Bernie Mullin that partners with its clients to maximize revenue, people, organizational performance and opportunities. The Aspire Group’s more than 200 full-time employees service sports properties in the USA, Canada, UK and Australia, by providing ongoing strategic and implementation support in executing and maintaining highly innovative sales, marketing, management, and operational systems and programs. The Aspire Group has become the leader in revenue enhancement with over 38 collegiate and 39 professional properties partnering with Aspire. This is best embodied in The Aspire Group’s fastest growing division, Fan Relationship Management.
For more information visit www.theaspiregroupinc.com.