Miami RedHawks and The Aspire Group Partner on Fan Relationship Management Center

September 10, 2014

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The Aspire Group and Mid-American Conference (MAC) member Miami University have reached an agreement to form a Fan Relationship Management Center (FRMC) on-campus in Oxford, Ohio. Miami and Aspire will engage in a full scope, next-level partnership that includes proactive outbound sales, service and retention, intelligent e-marketing, and a full array of strategic consulting and research initiatives. The RedHawk FRMC will consist of three full-time employees; one Manager, one Sales & Service Consultant and a Database Marketing Coordinator, supplemented with a staff of Miami University students.

“We are ecstatic to partner with The Aspire Group in an effort to assist our ticket sales and operations. Aspire’s approach for strategically maximizing revenue paired with their meticulous attention to the entire fan experience were the determining factors in our decision to form this partnership,” stated David Sayler, Director of Athletics.

With the launch of the RedHawk FRMC, The Aspire Group will take their “Next Practice” ticket marketing, sales and service operation with proven success at dozens of collegiate properties and customize it to the RedHawks. The Database Marketing Coordinator, who will be responsible for day to day management of RedHawks Athletics ticket sales and marketing CRM system, will be the first of its kind in the Mid-American Conference. The position will focus on implementing strategic initiatives to grow revenues and maximizing Sales Consultant efficiency.

Miami Athletics is one of the winningest programs in MAC history with nearly 30 combined all-sports trophies for men and women. Several programs are also among the winningest in the history of the MAC: Miami Men’s Basketball (21 championships), Women’s Tennis (20 championships), Men’s Cross Country (20 championships), Women’s Swimming (17 championships) and Football (15 championships). In addition, the Synchronized Skating team has 19 national titles and the Ice Hockey Team has 11 national tournament and two Frozen Four appearances. Academically, Miami leads the MAC with an 85% NCAA Student-Athlete Graduation rate. In the Spring of 2014, 507 student-athletes combined for the highest departmental term GPA in history of 3.301.

“We are proud to partner with Miami University and represent their rich history in both academic and athletic excellence. This partnership will provide RedHawks Athletics fans a personal fan service representative to serve them on a year-round basis.” stated Bill Fagan, The Aspire Group’s SVP & GM for Fan Relationship Management.

For questions or inquiries regarding The Aspire Group’s services, please contact Alan Pandiani at 404.389.9100 or email at

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About The Aspire Group

The Aspire Group is a global sports and entertainment firm founded by Dr. Bernie Mullin that partners with its clients to maximize revenue, people, organizational performance and opportunities. The Aspire Group’s more than 200 full-time employees service sports properties in the USA, Canada, UK and Australia, by providing ongoing strategic and implementation support in executing and maintaining highly innovative sales, marketing, management, and operational systems and programs. The Aspire Group has become the leader in revenue enhancement with over 38 collegiate and 39 professional properties partnering with Aspire. This is best embodied in The Aspire Group’s fastest growing division, Fan Relationship Management.

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