Not to be confused with the typical 'Inside Sales' function, The Aspire Group’s Fan Relationship Management Centers (FRMC) offer our clients a new way to “love their fans”. A custom-built FRMC is a unique way to maximize ticket sales revenue and attendance and build fans for life.
|Superb customer experience on outbound and
inbound ticket sales and service calls
Synchronized Direct Marketing Strategies
Customer Relationship Management (CRM) system development and execution
|Data-Base Management (DBM)
- fan data capture and contact campaign development
Intelligent e-marketing techniques
Aspire clients who contract for an on-site FRMC have a designated manager who runs the day-to-day operations of the Center, ensuring profitably while exceeding client expectations in revenue generation and customer service. Each Manager is responsible for continually developing the Ticket Sales program in the following areas:
New business generation
Sales Strategy implementation
|Developing Sales "Next-Practices"
Daily Results Tracking and Reporting
Maintaining a low cost of sale
One of the core objectives of the Fan Relationship Management Center is to develop future leaders in Sport Business. We pride ourselves on selecting the best potential leaders in the sports industry and then providing them with cutting-edge training and development programs from our best-in-class experts giving them a unique chance to grow their careers through our unique “Raise Your Game” Executive Development Program.
For more information please contact Bill Fagan, General Manager-Fan Relationship Management.
“We look at this as the next frontier for what we need to do to sell more tickets. We’re not doing a massive radio or TV campaign, we’re not going to advertise in the newspaper. Fan Relationship Management is how we’re going to raise well over a million dollars every year in new revenue.”
-- Dan Radakovich, Former Director
of Athletics, Georgia Tech