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Mullin launches consulting firm, signs NHL, Tribe

March 3, 2008

By JOHN LOMBARDO Staff writer Former Atlanta Spirit CEO Bernie Mullin has formed a sports consulting company, the Aspire Group, and has signed the National Hockey League and the Cleveland Indians as clients. Mullin, who resigned in January from Atlanta Spirit, which owns the NBA’s Atlanta Hawks, the NHL’s Atlanta Thrashers and Philips Arena, created…

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The Aspire Group Partners With Ottawa 67’s to Service and Sell Tickets

February 9, 2010

Atlanta-based The Aspire Group announced today that they are partnering with the Ottawa 67’s of the Canadian Hockey League (CHL) to service and sell tickets for the major junior hockey club that plays in the Ontario Hockey League (OHL). The Aspire Group will handle all inbound and outbound sales efforts at the Ottawa Fan Relationship…

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Hearts, minds & wallets

May 1, 2008

by Tim Darnell Bernie Mullin … Years ago, the manager of a Denver, Colo., Jiffy Lube learned, first hand, why companies such as his spend millions of sports marketing dollars. Bernie Mullin was president and GM of the Denver Grizzlies at the time, “and Jiffy Lube gave us several thousand dollars worth of advertising tags,”…

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Rising Stars

October 1, 2009

Which individuals will emerge as the next generation of leaders in the sports marketplace? Partnership Activation, Inc. is excited to recognize the October recipients of the “Rising Stars Program”, an initiative that honors four (4) young professionals each month who are making an impact in the sports industry early in their career. The individuals nominated…

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