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Hearts, minds & wallets

May 1, 2008

by Tim Darnell Bernie Mullin … Years ago, the manager of a Denver, Colo., Jiffy Lube learned, first hand, why companies such as his spend millions of sports marketing dollars. Bernie Mullin was president and GM of the Denver Grizzlies at the time, “and Jiffy Lube gave us several thousand dollars worth of advertising tags,”…

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Former Atlanta Spirit chief Bernie Mullin forms Aspire Group

March 4, 2008

Atlanta Business Chronicle – by John Manasso Staff Writer After his mutual parting from the Atlanta Spirit LLC, owner of the NBA’s Hawks and NHL’s Thrashers, former CEO Bernie Mullin said he had about 27 different job prospects. He inquired about two CEO positions, one involving baseball and another involving multiple sports. In the end,…

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Mullin launches consulting firm, signs NHL, Tribe

March 3, 2008

By JOHN LOMBARDO Staff writer Former Atlanta Spirit CEO Bernie Mullin has formed a sports consulting company, the Aspire Group, and has signed the National Hockey League and the Cleveland Indians as clients. Mullin, who resigned in January from Atlanta Spirit, which owns the NBA’s Atlanta Hawks, the NHL’s Atlanta Thrashers and Philips Arena, created…

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