SUBSCRIBE FOR THE LATEST NEWS

To Renovate, Rebuild or Relocate?…That Is The Question.

February 25, 2016

Your venue’s paint needs refreshing. Your branding is minimal. Recruits frown when they walk into the home locker room. Your game entertainment coordinator has limited tools to make the fan experience exciting. You have three options: renovate, rebuild, or relocate your venue. Here are the things you need to consider before you can make an…

Read More

Massachusetts Athletics Selects The Aspire Group As Official Ticket Marketing, Sales and Service Provider Through 2019

February 23, 2016

Massachusetts Athletics has reached an agreement with The Aspire Group, the global leader in sport & entertainment revenue enhancement, to build an on-campus Fan Relationship Management Center (FRMC). The FRMC will provide Ticket Marketing, Sales and Service support for football, men’s and women’s basketball, men’s hockey, men’s lacrosse and softball. The UMass FRMC will include…

Read More

Penn Athletics passes the ticket sales baton to The Aspire Group for Penn Relays and Basketball in 2016

February 2, 2016

Penn Athletics has announced a renewal with The Aspire Group, the global leader in athletic revenue enhancement, as its exclusive third-party ticket sales resource for the Penn Relays after The Aspire Group’s tremendous success last year. The agreement builds upon last year’s contract to also include remote ticket sales support for Penn Men’s Basketball. On January…

Read More

Raising the Bar for Millennial and Student Attendance

January 31, 2016

This Saturday leave your coat and tie in the closet before the basketball game, or hockey game.  Wear some jeans and a hoodie.  Walk to the game…with students. Pay attention to every cragged step, every pot hole, and every traffic nuisance along the way.  If it’s raining, or snowing, or icy, even better. If you want to…

Read More

How Georgia Tech Turned Their International Students Into American Football Fans

When you consider the number of students from other countries on your campus ask yourself, “Do we really want to ignore these highly-motivated, intellectually-curious people in our community?” Georgia Tech does not ignore them. The Sales & Fan Experience arm of the Tech Athletic Association, a marketing partner of the Aspire Group, has held a football clinic for…

Read More

Winning Strategies from Georgia Tech & The University of Texas to Boost Student Attendance 

When you are selling student season tickets this summer do not think just about the upcoming football season. Think about the 2021 football season. You are selling season tickets to the same person who will be part of two different generations of buyers: students and Millennials. This past season, Georgia Tech set a new record…

Read More

Why Is The Pope Holding A Multifaith Sports Conference?

January 29, 2016

Think Progress  By: Lindsay Gibbs Sports has long been viewed as a vehicle for social change, and now Pope Francis is taking that theory to the next level. In October, the Vatican will hold a three-day multifaith sports conference, “Sports at the Service of Humanity.” As reported by John Ourand of the Sports Business Journal,…

Read More

Pope Francis Is Starting a Sports Conference at the Vatican

January 28, 2016

Fortune By: Benjamin Snyder It’s being run by two North American marketing firms. The Vatican is reportedly getting a sports conference this year—and the world has Pope Francis to thank. Dubbed “Sports at the Service of Humanity,” the three-day conference is slated to run in the fall and is being conceived with the help of…

Read More

Pope Francis Plans Sports Conference at the Vatican

January 27, 2016

New York Post By: Claire Atkinson Pope Francis is hoping to change the world through sports. The pontiff is planning a three-day conference at the Vatican in the fall titled, “Sports at the Service of Humanity,” according to a report. Two North American sports marketing companies — Canada-based Lang Marketing and the Aspire Group of…

Read More

Pope Francis Sees Sports as a World Changer

Vatican to launch conference with help from marketing firms Sports Business Journal By John Ourand The leader of the Catholic Church is putting his faith in the power of sports to bring about social change. Pope Francis will make sports a focus of his papacy’s third global initiative on education, following his efforts to highlight…

Read More