How Minnesota Used Yield Management to Generate $1 Million in Incremental Revenue in Year 1 of Implementation
May 31, 2016
When asked to help the University of Minnesota’s athletic department understand the complexities of football ticket pricing through our Yield Management process, The Aspire Group started by identifying the Gopher fan. It was through an in-depth review of Minnesota’s fan base that Aspire and Minnesota were able to develop the persona of a Gopher’s fan….
Read MoreOttawa Fury FC Unleashes New Partnership With The Aspire Group
May 23, 2016
The Aspire Group, the global leader in sport & entertainment revenue enhancement, today announced a partnership with Ottawa Fury FC of the North American Soccer League to raise awareness of the entertainment Fury delivers and help drive ticket sales. Aspire’s National Sales Center will provide three dedicated staff over an eight-week period to speak with…
Read MoreArmy West Point Women’s Basketball Group Ticket Sales Up 123 Percent
April 29, 2016
Joe Kronander, Director of Business Strategy & Analytics at Aspire’s Army West Point Fan Relationship Management Center (FRMC), said women’s basketball group ticket sales increased by 123 percent in the 2015-2016 season. Army West Point has done a few things to fuel group sales: Treated youth teams to “chalk talks” by coaches before games in…
Read MoreFAU Doubles Women’s Sports Ticket Revenues in Y1 of Staff Specialization
Selling women’s sports is a challenge, but is also one of the biggest opportunities for growth at many collegiate properties. Coaches for these sports are often responsible for selling group tickets to their games and curating events for their programs. They are focused on their primary objective of developing their team, not ticket sales, which…
Read MoreLooking At The Big Picture For Women’s Sports
Attendance in women’s collegiate sports is down. Coaches are upset. Rightfully so, they want more fans in the stands for their games which usually result in more resources being allocated to the program. Additionally, these coaches are expecting more marketing efforts behind building the fan base. Larger crowds have a drastic effect on recruiting quality talent…
Read MoreTurning Social Media Followers Into Ticket Buyers
March 30, 2016
The National Basketball Association (NBA), teams and players combined to reach the 1 billion milestone in social media followers this past February… they play to over 90% capacity yet only 1 percent of those fans actually attend NBA games. Obviously, not all of the 1 billion followers have geographic access to arenas or the means to purchase…
Read MoreAtlanta Hawks Talk Social Media Monetization
The Atlanta Hawks have one of the most inventive and inspirational Twitter feeds in all of professional sports. @ATLHawks was recognized as the best Twitter feed in the NBA by Sports Illustrated in December 2015. The Hawks have 494,000 Twitter followers, an increase of 150 percent since March 2014. The organization’s goal is to drive customers…
Read MoreThe Steps To Selling A New 80,000 Seat Stadium
February 26, 2016
CJ Wiatr, regional vice president of The Aspire Group, sold for America’s Team, the Dallas Cowboys when they were preparing to move into the new stadium in 2009. Wiatr did not assume fans would kneel to the team’s iconic image, the star on the helmet, and immediately flock to the ultra-modern new stadium. Wiatr said…
Read MoreWinning Over The CFO For Your Stadium Project
You have decided your venue needs to be renovated or rebuilt. Now, what? The first step is to make sure the Chief Financial Officer is walking alongside you and not kept in the dark during the decision-making process. The CFO is a valuable counsel and ally in decision-making in capital spending for venues. Engage them…
Read MoreThe Process Behind Rebranding Your Stadium
While CEO of SME, Fred Popp, current CEO of Teamup, and his team were responsible for the rebranding of the ‘new’ Yankee Stadium, which opened in 2009. Teamup also rebranded the Miami Dolphins stadium, which underwent a $400 million renovation starting in 2005. There is a team culture to embrace when a team transfers venues…
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