As the Manager of Analytics, Whitney is responsible for maintaining and distributing performance analytics reports for Aspire’s Fan Relationship Management Centers, as well as developing dashboard reporting tools for onboarding clients, managing data quality, and analyzing partner operations.
Prior to joining The Aspire Group, Whitney’s career journey has taken her throughout the sports industry. Whitney started her career as a student manager for the University of Tennessee Lady Vol Basketball team under legendary coach Pat Summitt. In addition to the collegiate level, Whitney also has experience at the professional level (Atlanta Dream, WNBA) and with member/membership associations (NCAA & WBCA). More recently, Whitney served as the Manager of Corporate Relations for the Women’s Basketball Coaches Association where she spearheaded all marketing and sponsorship activation for 29 corporate and strategic partners.
Whitney has a bachelor’s degree in Sport Management / Business from the University of Tennessee and an MBA from the University of South Alabama. Outside of work, she enjoys traveling, shooting hoops, watching sports (particularly women’s basketball), and knitting.