As SAM Coordinator (Strategy, Analytics, and Marketing), Jake supports each of the three individual departments. SAM offers strategic consulting, analytics, and research services focused on a variety of different topics: your brand, fans, products, market, and competitive positioning. Jake focuses on strategic consulting and analytics support for several Aspire partners. He is also responsible for the social media content and graphics for Aspire’s social channels.
Prior to joining Aspire, Jake worked as an e-commerce marketing consultant at Springbot, an Atlanta based multi-channel marketing automation platform in the SMB market. There he developed digital marketing plans for SMB brands, analyzed quantitative data, and created email, Facebook, Twitter, Instagram, and retargeting digital ad campaigns. Jake broke into the sports industry supporting the marketing and gameday operations team at the Georgia Swarm.
Jake graduated from the University of Mississippi with a degree in Integrated Marketing Communications, which focused on various levels of marketing, including social media, mass media, and SEO. He enjoys supporting all Atlanta sports teams, attending concerts, and music festivals.