Daniel Lee

Strategy and Research Coordinator


As the Strategy Coordinator, Daniel’s role is to support and facilitate consulting work for Aspire’s partners. Properties may reach out to our Strategy department to drive revenue and improve their bottom line, more fully understand their fanbase, or for due diligence and guidance on major strategic decisions

Lee graduated from the University of Illinois with a bachelor’s degree in Sports Management. Following the completion of his bachelor’s degree, he attended the University of Michigan and graduated with a master’s degree in Management. During his time at Illinois, Daniel held two internship positions with the athletic department. In his role with the event management team, he supported all gameday operations on campus and served as the visiting team liaison for football. As the Compliance Intern, he helped to monitor and track B1G and NCAA regulations and assisted in rule interpretations.

Outside of work, Daniel enjoys traveling to new cities, trying new recipes, and watching sports.