The cutting-edge data aggregation platform (DAP) gathers and analyzes internal data points from digital activities and behaviors to create a robust, dynamic profile for each current and prospective fan. The A-Cube learns from consumer preferences and behaviors, delivering the most relevant, targeted messages to increase conversions. By continuously collecting real-time data, including purchase behavior and intent, on visitors across all digital platforms, the A-Cube optimizes lead generation efforts while providing actionable insights surrounding fans engagement level to enhance future sales, marketing and development efforts.
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Scalable Data Warehouse
A scalable data warehouse is key to an organization’s success as it continues to grow and expand its marketing capabilities.
Importing, loading and transferring data from multiple sources for the ability to create a single version.
Regular cleansing of data to keep contact information accurate, enabling the marketer to stay in touch with fans and communicate with them effectively.
Identifying, matching and merging records that correspond to the same entities from several data sources or even within a single database.
Prioritization of each data source to avoid overwriting important data that has already been cleansed and de-duped.
Utilizing current customer data and matching it against vendor databases to obtain deeper learnings for optimal strategy and execution.
Creating customer segmentations based on behavioral, benefits, demographics, geographic, and psychographic profiles.
Our robot, or as we like to call him “GoBot,” is an intelligence engine which utilizes imbedded algorithms to predict what a particular customer may or may not prefer among a list of given products or services. Based on customer behaviors, GoBot continually tracks through the customer journey while observing tendencies. Based on these learnings, GoBot bundles together offers which have the highest propensity for being accepted and acted up upon by the customer regardless of the channel.
Dynamic Web Content
This capability allows for the various aspects of a website and/or their embedded ads to change its content (or images) based on the interests, past, or even recent behaviors of the customer. It creates an experience that’s customized specifically for the visitor at that particular moment in time.
Dynamic Email Content
HTML code embedded within your emails that changes based on a particular customer’s profile, segmentation, or other identifying factors.
Approaching fans with a tailored, multi-channel marketing program connecting them to brands in both the physical and digital worlds.
Creating an abstract tapestry in the preliminary stages of data processing that allows us to see and understand the consumer.
Utilizing a variety of statistical, modeling, data mining, and machine learning techniques to study recent and historical data, thereby allowing analysts to make predictions about the future.
Real-time Social Mapping
Connecting a customer’s social interactions with their profile that allows us to pick up sentiment and tailor messaging in a way which will help to keep a customer engaged across other channels.
BI encompasses a wide variety of tools, applications and methodologies that enable organizations to collect data from internal systems and external sources, prepare it for analysis, develop and run queries against the data, and create reports, dashboards and data visualizations to make the analytical results available to corporate decision makers as well as operational workers.
360° visibility into the data by applying powerful filters to “slice-and-dice” information. Access reports by choosing from all possible criteria from funding sources, projects, cost and size ranges, fiscal periods, etc.
The incorporation of market research for the purpose of assisting management in decision-making related to the identification and solution of problems and opportunities within a particular market.
Understand millennial diversity, purchasing power and most importantly, how they are connected to each other and the world around them for successful engagement.
Augmented reality can inject a playful, fun element into in an everyday product or an event. It adds a sense of excitement to the process which appeals to a greater number of customers. Aspire can help static messaging come to life.
Aspire’s trained and experienced sales & service staff bring a deep understanding of the ticket sales process as well as how to leverage the A-Cube’s full capabilities. These professionals are available on-site to give guidance on the “Next-Practices” for utilizing the A-Cube.
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Data Insights Leadership
Atique Shah, Inzicht Consulting, Technology Partner
Atique Shah is an executive known for creating enterprises that are customer-centric by architecting emerging frameworks and building the supporting digital marketing technology infrastructure that supports such complex undertakings. With this foundation, Atique leverages his cross-industry experience to monetize organizational data & marketing assets to generate commercial impact through both digital and direct engagement channels.
Shah is a leader in adopting Big Data driven advanced customer analytics as a strategic tool and has helped numerous Fortune 500 companies grow and fully capture the true potential of their B2C and B2B customers.