News
Growth and Success Leads to Expanded Partnership Between Richmond Spiders and The Aspire Group for Many Years To Come
June 26, 2019
(ATLANTA, GA) – The University of Richmond Athletics have expanded their multi-year partnership with The Aspire Sport Marketing Group for many years to come. This summer, Aspire will open a dedicated on-site Fan Relationship Management Center (FRMC) located on Richmond’s campus within the athletic ticket office.
The on-site FRMC will be responsible for full service and selling of their full-menu offerings for football and men’s basketball including seasons, mini-plans, group tickets, and single game tickets. The primary focus of the FRMC shall be new group and season ticket sales, while Richmond continues to service tenured season ticket holders and donors. The FRMC will be managed by Nick Meeson who is no stranger to the Richmond sports landscape, having spent the most recent half of his ticket sales and service career working at the Richmond Raceway.
“Our partnership with The Aspire Group has already been very beneficial to Richmond athletics,” Vice President and Director of Athletics John Hardt said. “This expanded agreement is the natural progression in the partnership and we are excited to now have Aspire on campus interacting directly with our great Spider fans.”
“Richmond Athletics is a special place, with proud alumni and a passionate fan base who appreciates excellent customer service. Our experience over the last couple of years has prepared us for this time as we shift our operation on campus, lead by an experienced professional who knows the market. We will continue to serve as a ‘next-practice think-tank’ for Richmond Athletics. The key difference now, is that we will have boots on the ground engaging with fans in the community and at home Spider Athletic events. It’s the natural evolution of the fan service relationship.” – Bill Fagan, Aspire’s Chief Operating Officer
Prior to the creation of the on-site FRMC, The Aspire Group has been successfully selling and supporting ticketing services through their National Sales Center for the last two years.
About The University of Richmond
The University of Richmond Athletic Department is a member of the NCAA at the Division I level, supporting 17 sports and competing in the Atlantic 10 Conference, as well as the Colonial Athletic Association for football, Southern Conference for men’s lacrosse and the Patriot League for women’s golf. The Spiders have won 59 conference championships since 2001 and won the 2008 FCS National Championship, the first NCAA Division I national championship in program history. The men’s basketball program advanced to the NCAA Sweet 16 in 2011 and 1988.
About The Aspire Group
The Aspire Group is a sports and entertainment marketing firm that is globally recognized for innovative consulting, research, and ticket sales services. Aspire created the outsourced ticket sales niche, revolutionizing intercollegiate athletics with the first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past decade, more than 230 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance and enterprise-value growth through the combination of strategic consulting and research services and best-in-industry fan relationship management.
For inquiries, contact A.J. Smith at 404-389-9100 or aj.smith@theaspiregroupinc.com.