Army West Point Integrates Research with FRMC
January 10, 2017
Challenges Increase Army West Point ticket revenue, retention rates, and customer satisfaction for one of the most historic football programs in college football within the cluttered greater New York City sport marketplace Understand the brand strength, fan perception and demand for tickets, and fan sensitivity to varying ticket price points for football Solution Executed comprehensive…
Read MoreUC Irvine Athletics Completes Comprehensive Men’s Basketball Fan Survey
June 10, 2016
IRVINE, Calif. — In April, UC Irvine Athletics conducted a comprehensive fan survey to solicit feedback related to the men’s basketball fan experience. The survey was conducted by The Aspire Group, a leader in sports strategic consulting and research. More than 750 fans provided feedback, spending an average of 20 minutes completing a combination of…
Read MoreUnleashing the Xolos in Tijuana
December 10, 2015
Challenge Gain a 360° view of their fans to improve satisfaction and generate additional revenue To design an effective plan that would increase attendance and generate revenue following a 50% decline in season ticket holders Drive renewal intention within their XoloPass (season ticket) product to above the 60% threshold and provide a framework to achieve…
Read MoreLCCC secures highly coveted international matches
August 10, 2015
Challenge To develop a marketing strategy to acquire premier international cricket fixtures at Emirates Old Trafford and sell-out each awarded fixture Solution Conducted a survey with over 1,500 fans to understand their motivations to attend fixtures and test packages that best suit their needs Restructured ticket product and pricing menu to fit 7 fan clusters…
Read MoreTulane Uses Fan Survey to Steer Improvements for Yulman Stadium
May 14, 2015
Following the inaugural season at Yulman Stadium, Tulane Athletics conducted a fan study to reveal insights about its particular demographic and identify areas of opportunity for the fan experience and satisfaction. Below is the report produced from the results. Originally posted on giving.tulane.edu.
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