Subscribe for the latest news

Delaware Athletics & Aspire recap first year of partnership

May 1, 2017

Read More

FAU Athletics Hits 5 Year Mark & $7.1M in total revenue with Aspire

April 25, 2017

Read More

Army West Point Integrates Research with FRMC

January 10, 2017

Challenges Increase Army West Point ticket revenue, retention rates, and customer satisfaction for one of the most historic football programs in college football within the cluttered greater New York City sport marketplace Understand the brand strength, fan perception and demand for tickets, and fan sensitivity to varying ticket price points for football Solution Executed comprehensive…

Read More

UC Irvine Athletics Completes Comprehensive Men’s Basketball Fan Survey

June 10, 2016

IRVINE, Calif. — In April, UC Irvine Athletics conducted a comprehensive fan survey to solicit feedback related to the men’s basketball fan experience. The survey was conducted by The Aspire Group, a leader in sports strategic consulting and research. More than 750 fans provided feedback, spending an average of 20 minutes completing a combination of…

Read More

Unleashing the Xolos in Tijuana

December 10, 2015

Challenge Gain a 360° view of their fans to improve satisfaction and generate additional revenue To design an effective plan that would increase attendance and generate revenue following a 50% decline in season ticket holders Drive renewal intention within their XoloPass (season ticket) product to above the 60% threshold and provide a framework to achieve…

Read More

LCCC secures highly coveted international matches

August 10, 2015

Challenge To develop a marketing strategy to acquire premier international cricket fixtures at Emirates Old Trafford and sell-out each awarded fixture Solution Conducted a survey with over 1,500 fans to understand their motivations to attend fixtures and test packages that best suit their needs Restructured ticket product and pricing menu to fit 7 fan clusters…

Read More

Tulane Uses Fan Survey to Steer Improvements for Yulman Stadium

May 14, 2015

Following the inaugural season at Yulman Stadium, Tulane Athletics conducted a fan study to reveal insights about its particular demographic and identify areas of opportunity for the fan experience and satisfaction. Below is the report produced from the results. Originally posted on

Read More