Insightful research and analytics are the foundation for measurable marketing and sales success. The Aspire Group offers a comprehensive “Playbook” of customizable strategic consulting and research services focusing on a variety of different topics: your brand, fans, products, market and competitive positioning.
Do you have a long term strategy?
In the words of Benjamin Franklin, “If you fail to plan, you are planning to fail.” With each client partner, The Aspire Group emphasizes the importance of developing a comprehensive annual Ticket Marketing, Sales and Service (TiMSS) plan that follows our simple 8-Point TiMSS philosophy allowing sports properties to advance the renewals and new sales calendar with ample time to really listen and respond to customers at all levels.
Branding and Market Analysis
What are the fans and the community saying about your brand?
Putting a return on investment (ROI) on an organization’s branding efforts can be accomplished if the correct elements are measured. The Aspire Group works with sports properties to analyze brand perception in the market and develop a plan that accurately measures, positions and enhances marketing efforts.
Product Development and Pricing
How are you setting your ticket prices and packages? Do you know how much your fans are willing to invest?
The Aspire Group conducts cutting-edge Pricing/ Yield Management workshops that give sports properties the opportunity to increase the value of each seat in their stadium/arena based on scientifically-valid research with a value-driven approach.
Do you know who your fan is and are you doing what is best for them?
Fan Experience, Fan Engagement and Fan Satisfaction are some of the biggest buzzwords in the sports industry today and all represent areas where The Aspire Group can provide next-level insights that will paint a clear picture of who your fan really is.