Archive for our ‘News’ Posts

UConn Enhances Ticket Sales & Service Efforts By Partnering With The Aspire Group

Posted on: September 22nd, 2016

The University of Connecticut (UConn) Division of Athletics is proud to announce it has agreed to a five-year partnership with The Aspire Group, the global leader in sport & entertainment revenue enhancement. Aspire will launch an outbound ticket sales and service operation under the leadership of Tyler Shaker, a five year Aspire veteran. The on-campus Fan Relationship Management Center (FRMC) will consist of a Director of Ticket Sales & Service, a Manager of Service & Retention and eight consultants whose focus will be providing excellent customer service to the Husky Nation, while also driving both renewals and new sales across all ticketed sports.  The Aspire Group’s award-winning Strategic Consulting & Research team will be supporting the FRMC and UConn by gathering insights through yield management and ticket pricing workshops and customized fan satisfaction survey analysis. The addition of UConn is Aspire’s industry leading 23rd new client in 2016.

“Our partnership with The Aspire Group will enable us to devote more personnel and resources to the critical task of selling tickets and filling our venues,” said UConn Director of Athletics David Benedict.  “We believe that Aspire’s model, which includes a dual emphasis on new sales and the retention of existing customers, will provide the necessary structure to attract new ticket buyers and grow our fan base while also providing outstanding service to our current supporters. It’s important that our games are played in front of packed houses from a financial standpoint, but also for the good of our coaches and student-athletes. Teams and athletes feed off the energy of a supportive home crowd, which can make the difference between a win and a loss.”

“As a native of Middletown, Connecticut, I fully appreciate how much the Huskies mean to the state and its proud residents,” said Aspire COO Bill Fagan. “We are honored to support UConn Athletics ticket sales and service now and for many years to come.”

The Aspire Group has promoted Tyler Shaker to Director of Ticket Sales and Service for the new partnership. He will be responsible for making sure the operation works cohesively with the athletic department in achieving their ticket sales & service goals. Shaker began his career with Aspire in 2012, and since has made an impact at multiple FRMC’s, most recent appointment as Manager of New Business at the University of Kansas.

Also, Aspire’s Christopher Mead has been promoted to Manager of Service & Retention for the UConn FRMC. For the past two years, Mead served as Team Leader of Service & Retention for Aspire’s Texas Longhorn FRMC where he implemented the first ever ‘Ticket Relocation and Upgrade Experience’ (T.R.U.E.), in college athletics.

CJ Wiatr, Aspire’s Regional VP of Fan Relationship Management, will serve as the liaison between Aspire and UConn. Wiatr has worked for two NFL teams, the Dallas Cowboys and Cleveland Browns, and currently oversees 12 of The Aspire Group’s FRMC properties, including the University of Maryland, University of Kansas, and Harvard University.

For inquiries or further questions, please contact A.J. Smith at aj.smith@theaspiregroupinc.com.

About University of Connecticut Athletics

The University of Connecticut Division of Athletics sponsors 24 intercollegiate sports that compete on the NCAA Division I FBS level. Husky teams have won 21 NCAA Championships in its history, including 16 since 2000. UConn has also played in six football bowl games since the program was elevated to the FBS level in the early 2000s. Husky teams compete in the American Athletic Conference and in Hockey East in the sports of men’s and women’s ice hockey and the Big East Conference in the sports of field hockey and women’ lacrosse. UConn student-athletes perform at a high level athletically, academically and in the community and proudly represent a world-class university that is ranked among the top 20 public research institutions in the country.

About The Aspire Group

The Aspire Group is a global sports and entertainment marketing firm that specializes in enhancing all revenue streams while building lifelong fans for our clients through superb fan engagement and service. The Aspire Group currently works with client partners in North America, Europe and Australia providing ongoing strategic business consulting and research; outsourced services; and implementation support in all facets of sports business and investment optimization. Aspire has become the global leader in outsourced revenue enhancement with more than 60 collegiate properties in the USA, and over 100 sports and entertainment properties world-wide who have trusted Aspire to drive revenue, attendance and enterprise value. In the last two years, The Aspire Group was ranked by Forbes as one of the “Top 10 Best Places To Work For In Sports”, and nominated twice by Sports Business Journal for a “Best In Property Consulting, Sales and Client Services” award. The company also received a 2016 “Sales and Marketing” Stadium Business Award for work in the United Kingdom. For more information, please visit www.theaspiregroupinc.com.

Blue Hens Partner With The Aspire Group

Posted on: August 29th, 2016

The University of Delaware is pleased to announce a new partnership with The Aspire Group, the global leader in sport & entertainment revenue enhancement. The partnership includes Strategic Consulting & Research (SC&R) support and an on-site Fan Relationship Management Center (FRMC).  The Aspire Group will use insights gathered from focus groups and fan surveys to develop a comprehensive Ticket Marketing, Sales and Service plan that the on-site FRMC will help implement.

The Delaware FRMC will be operated by Cameron Kovach, Manager of Ticket Sales & Service, who will be working with the athletic department to develop and execute ticket marketing, sales and service strategies for football, men’s basketball, and women’s basketball. Previously, Cameron served as Senior Consultant of Service & Retention at Aspire’s Texas FRMC.

In March, Aspire’s Strategic Consulting & Research department began working with Delaware Athletics to collect fan insights; first through focus groups with over 60 fans, marketing partners and community members and then through fan & student surveys that produced 2,200 responses from fans and 800 responses from students.

“The goal of the research was to provide an opportunity for all fans to provide feedback as Delaware Athletics strives to provide exceptional service and experiences for our fan base at all our venues,” said UD Director of Athletics and Recreation Services Chrissi Rawak. “We are fortunate to have such passionate and loyal fans and we are excited to begin this partnership with Aspire.”

In tandem with the development of the on-site FRMC, Aspire’s SC&R department will work hand-in-hand with Delaware Athletics to develop an extensive Ticket Marketing, Sales, and Service Plan.

“We are looking forward to our partnership in supporting Delaware Athletics by delivering our fans the best customer service possible and building long lasting relationships in the Delaware community,” stated CJ Wiatr, Regional VP of Fan Relationship Management.

CJ Wiatr will serve as the liaison between Aspire and the Fighting Blue Hens. Wiatr has worked for numerous NFL teams such as the Dallas Cowboys and Cleveland Browns, and currently oversees twelve of The Aspire Group’s FRMC properties including the University of Minnesota, University of Kansas, and the University of Maryland.

The Fighting Blue Hens become the second Colonial Athletic Conference (CAA) school to partner with The Aspire Group, along with Towson University.

For inquiries or further questions, please contact A.J. Smith at aj.smith@theaspiregroupinc.com.

About The Aspire Group

The Aspire Group is a global sports and entertainment marketing firm that specializes in enhancing all revenue streams while building lifelong fans for clients through superb fan engagement and service. The Aspire Group currently works with client partners in North America, Europe and Australia providing ongoing strategic business consulting and research; outsourced ticket marketing, sales and service; and implementation support in all facets of sports business and investment optimization. Aspire has become the global leader in outsourced revenue enhancement, responsible for approximately $200 million of ticket and related donation revenues in 2015-2016, with more than 60 collegiate properties in the USA and over 100 additional sports and entertainment properties who have trusted Aspire to drive revenue, attendance and enterprise value. In the last two years, The Aspire Group was ranked by Forbes as one of the “Top 10 Best Places To Work For In Sports” and nominated for a second time by Sports Business Journal for a “Best In Property Consulting, Sales and Client Services” award and was awarded a 2016 “Sales and Marketing” Stadium Business Award. For more information, please visit www.theaspiregroupinc.com.

Events DC Expands Partnership with The Aspire Group for the AT&T Nation’s Football Classic®

Posted on: August 24th, 2016

After a successful intelligent email marketing campaign in 2015, Events DC has extended their partnership with The Aspire Group, the global leader in sport and entertainment revenue enhancement, to also include proactive outbound sales support from Aspire’s National Sales Center in Atlanta, GA. This year’s Classic featuring the Howard Bison and Hampton Pirates, will be played at RFK Stadium in Washington, DC on Saturday, September 17 at 3:30 p.m.

“The Aspire Group are experts at driving revenue growth through outbound sales efforts and e-mail marketing strategies,” says Pete Kirschner, Director of Marketing and Communications of sports, entertainment and special events at Events DC. “Their capabilities are the perfect complement to the social, digital, print and broadcast marketing tactics used to generate both brand awareness and sales for the AT&T Nation’s Football Classic®.”

“Aspire is very excited to continue working with Events DC for the upcoming AT&T Nation’s Football Classic®. Our focus for this campaign will be proactively communicating with the fans on the ticketing options and new experiences for 2016 through email marketing and outbound sales efforts,” said Madison Southerlin, Manager of Client Partner Marketing for Aspire. “Our intelligent email marketing capability arms our sales consultants with the highest quality leads for optimal efficiency on the phones.”

The Aspire Group has provided remote intelligent email marketing support for 24 client partners resulting in over $430,000 in ticket sales. The goal for Aspire’s in-house email marketing capability is to provide their sales teams, whether in the adjacent National Sales Center or on-site at an FRMC, with digitally pre-qualified leads, eliminating cold calling. Aspire gives sales consultants the ability to track real-time engagement and analytics on sales campaigns resulting in a more intelligent strategy when communicating with the fans on the phone. Aspire’s intelligent email marketing efforts when coupled with a follow up phone call result in three to six times the amount of revenue than just an independent phone call or email.

For inquiries or further questions, please contact A.J. Smith at aj.smith@theaspiregroupinc.com.

 

About the AT&T Nation’s Football Classic®

The AT&T Nation’s Football Classic® is a black college football game held annually at RFK Stadium in Washington, D.C. Now in its fifth year, the game features Howard University against Hampton University. Organized by Events DC, the AT&T Nation’s Football Classic® was created to celebrate the passion and tradition of the college football experience, recognize the history of service to others by the students, faculty and alumni of historically black colleges and universities, highlight the unity of African American culture, and honor the heritage and excellence of these proud institutions. Tickets for the AT&T Nation’s Football Classic® are on sale now at Ticketmaster.com, Ticketmaster outlets, the Howard University Box Office at Cramton Auditorium and the Hampton University Box Office. Seats are priced starting at $25.

About Events DC

Events DC, the official convention and sports authority for the District of Columbia, deliver premier event services and flexible venues across the nation’s capital.  By leveraging the power of a world-class destination and creating amazing attendee experiences, Events DC generates economic and community benefits through the attraction and promotion of business, athletic, entertainment and cultural activities. Events DC oversees the Walter E. Washington Convention Center, an anchor of the District’s hospitality and tourism economy that generates over $400 million annually in total economic impact, and the historic Carnegie Library at Mt. Vernon Square. Events DC manages the Stadium-Armory campus, which includes Robert F. Kennedy Memorial Stadium and surrounding Festival Grounds, the non-military functions of the DC Armory and Maloof Skate Park at RFK Stadium.  Events DC also built and now serves as landlord for Nationals Park, the first LEED-certified major professional sports stadium in the United States. The most recent addition is Gateway DC, an innovative and versatile space featuring a covered and open-air pavilion in the center of a 1-acre park, conveniently located in the Congress Heights neighborhood of Washington, DC. For more information, please visit www.eventsdc.com.

About The Aspire Group

The Aspire Group is a global sports and entertainment marketing firm that specializes in enhancing all revenue streams while building lifelong fans for our clients through superb fan engagement and service. The Aspire Group currently works with client partners in North America, Europe and Australia providing ongoing strategic business consulting and research; outsourced services; and implementation support in all facets of sports business and investment optimization. Aspire has become the global leader in outsourced revenue enhancement with more than 60 collegiate properties in the USA and over 100 more sports and entertainment properties who have trusted Aspire to drive revenue, attendance and enterprise value. In the last two years, The Aspire Group was ranked by Forbes as one of the “Top 10 Best Places To Work For In Sports” and nominated by Sports Business Journal for a “Best In Property Consulting, Sales and Client Services” award for the second time and awarded a 2016 “Sales and Marketing” Stadium Business Award. For more information, please visit www.theaspiregroupinc.com.

Florida Atlantic University Renews Partnership With The Aspire Group Through 2019

Posted on: August 9th, 2016

Florida Atlantic University and The Aspire Group, the global leader in sport & entertainment revenue enhancement, are proud to announce their partnership has been extended through 2019, a partnership that started in April 2012. Since inception, the FAU Fan Relationship Management Center (FRMC) oversaw new and renewal sales for all ticketed sports, generated over $6 million in total revenue and in 2014 launched a successful sales position dedicated to promoting and selling tickets for the women’s athletics programs.

“Our partnership with The Aspire Group has been mutually beneficial,” stated Pat Chun, Athletic Director for FAU Athletics. “They are integral to our ticket operations and work seamlessly with our staff. We will continue to work together to grow our fan base and look forward to the future. We thank Bernie Mullin, Bill Fagan, and Brian Treiser for their commitment to FAU Athletics.”

“In evaluating potential partners to assist us with our ticket sales initiatives it became clear that our department’s values align very well with The Aspire Group,” stated Melissa Dawson, Executive Associate AD for FAU Athletics. “They are committed to excellent customer service, exploring innovative ways to grow our fan base and the professional development of their on-campus staff.   These three factors combined with our previous success with them as our sales partner were paramount in our decision to extend the relationship.”

Brian Treiser, recently promoted to Senior Director of Ticket Sales & Service for the FAU FRMC, has been on-campus since the start of this partnership and has been responsible for 12 internal staff promotions within the FRMC and into leadership positions for FAU and Aspire. He will continue to oversee the talented staff, while achieving milestones for FAU Athletics in the coming years and paving the way for future innovations in FAU’s ticket marketing, sales and service operation.

“It has been an honor for me to be part of the progress FAU Athletics has made since kicking off its partnership with Aspire in April 2012,” stated Brian Treiser, Senior Director of the FAU FRMC. “The growth in the last four years has been tremendous and I look forward to reaching new heights together in the upcoming years.”

For inquiries or further questions, please contact A.J. Smith at aj.smith@theaspiregroupinc.com.

About FAU Athletics

Florida Atlantic University is an NCAA Division I member that sponsors 19 intercollegiate teams along with the spirit squads of cheer and dance. The Athletics Department currently has affiliations with two conferences. The majority of the teams compete in Conference USA (C-USA) while men’s swimming and diving and beach volleyball call Coastal Collegiate Sports Association (CCSA) home. Men’s teams currently compete in baseball, basketball, cross-country, football, golf, soccer, swimming & diving, and tennis. Women’s teams include basketball, cross-country, golf, soccer, swimming & diving, tennis, track, volleyball, and beach volleyball. The Owls have been playing football since 2001 and have captured two bowl games.

For more information on FAU Athletics visit http://www.fausports.com

About Florida Atlantic University

Florida Atlantic University, established in 1961, officially opened its doors in 1964 as the fifth public university in Florida. Today, the University, with an annual economic impact of $6.3 billion, serves more than 30,000 undergraduate and graduate students at sites throughout its six county service region in southeast Florida. FAU’s world-class teaching and research faculty serves students through 10 colleges: the Dorothy F. Schmidt College of Arts and Letters, the College of Business, the College for Design and Social Inquiry, the College of Education, the College of Engineering and Computer Science, the Graduate College, the Harriet L. Wilkes Honors College, the Charles E. Schmidt College of Medicine, the Christine E. Lynn College of Nursing and the Charles E. Schmidt College of Science. FAU is ranked as a High Research Activity institution by the Carnegie Foundation for the Advancement of Teaching. The University is placing special focus on the rapid development of critical areas that form the basis of its strategic plan: Healthy aging, biotech, coastal and marine issues, neuroscience, regenerative medicine, informatics, lifespan and the environment. These areas provide opportunities for faculty and students to build upon FAU’s existing strengths in research and scholarship. For more information, visit www.fau.edu. 

About The Aspire Group

The Aspire Group is a global sports and entertainment marketing firm that specializes in enhancing all revenue streams while building lifelong fans for our clients through superb fan engagement and service. The Aspire Group currently works with client partners in North America, Europe and Australia providing ongoing strategic business consulting and research; outsourced services; and implementation support in all facets of sports business and investment optimization. Aspire has become the global leader in outsourced revenue enhancement with more than 60 collegiate properties in the USA and over 100 more sports and entertainment properties who have trusted Aspire to drive revenue, attendance and enterprise value. In the last two years, The Aspire Group was ranked by Forbes as one of the “Top 10 Best Places To Work For In Sports” and nominated by Sports Business Journal for a “Best In Property Consulting, Sales and Client Services” award for the second time and awarded a 2016 “Sales and Marketing” Stadium Business Award.

For more information, please visit www.theaspiregroupinc.com.

Princeton Tigers Partner With The Aspire Group To Enhance Community Engagement & Ticketing Efforts

Posted on: July 26th, 2016

The Princeton University Department of Athletics, as part of its commitment to providing the best possible fan experience at all of its athletic venues, has partnered with The Aspire Group, a global leader with a proven history of success in this area.

Aspire will play a major role in Princeton’s efforts to promote fan engagement, grow attendance and enhance the game-day experience at home athletic contests.

“We are excited to work with The Aspire Group as we look to further showcase the tremendous talents of our Princeton student-athletes and coaches to our Princeton fans and community partners,” stated Ford Family Director of Athletics, Mollie Marcoux ’91.

Aspire will develop an in-depth ticket marketing, sales and service plan complete with fan research, ticket pricing workshops and execution strategies. The Aspire Group’s Strategic Consulting and Research team will provide these services for Princeton after having conducted similar consulting services for other universities.

“We are excited to welcome Princeton University to The Aspire Group family,” stated Bill Duffy, Aspire’s CEO. “As a Princeton alum, I personally am thrilled to work with my alma mater to help grow its athletic brand, bring new fans to its venues and provide everyone who comes to see the Tigers with the best possible experience, one that will make them want to come back again and again.”

The implementation of this project will take place in three phases. The first phase will aim to understand the current state of Princeton’s ticket marketing, sales, and service strategy and conduct fan research in order to gain a 360-degree view of its current fans. The second phase will target new markets and customer offerings for the Princeton Tigers. In the final phase, Aspire will concentrate on helping Princeton drive action from the research that was conducted throughout the previous phases.

The goal of this partnership is to give Princeton insight in order to make key decisions that will ultimately lead to increased fan attachment to the Tiger brand as well as increased ticketing solutions.

For inquiries or further questions, please contact A.J. Smith at aj.smith@theaspiregroupinc.com

About Princeton Athletics

Princeton University has a long history of athletic success as a complement to the overall educational mission of one of the top academic institutions in the world, a combination that is summed up as Education Through Athletics and an Unmatched Tradition of Athletic Success. Princeton has 37 varsity teams, and approximately 1,000 student athletes compete for the Tigers each year. Princeton has won the Ivy League’s unofficial all-sports points championship 29 of the last 30 years, and the program has been the highest ranked Ivy League school and in the top 50 in Division I in the NACDA Directors’ Cup 20 of the 23 years it has been awarded. The 2015-16 Princeton Tigers won 14 Ivy League and 15 league championships.

 

About The Aspire Group

The Aspire Group is a global sports and entertainment marketing firm that specializes in enhancing all revenue streams while building lifelong fans for our clients through superb fan engagement and service. The Aspire Group currently works with client partners in North America, Europe and Australia providing ongoing strategic business consulting and research; outsourced services; and implementation support in all facets of sports business and investment optimization. Aspire has become the global leader in outsourced revenue enhancement with more than 60 collegiate properties in the USA and over 100 more sports and entertainment properties who have trusted Aspire to drive revenue, attendance and enterprise value. In the last two years, The Aspire Group was ranked by Forbes as one of the “Top 10 Best Places To Work For In Sports” and nominated by Sports Business Journal for a “Best In Property Consulting, Sales and Client Services” award for the second time and awarded a 2016 “Sales and Marketing” Stadium Business Award.

Holy Cross and Fordham Partner with The Aspire Group for Ram-Crusader Cup

Posted on: July 20th, 2016

The Ram-Crusader Cup has partnered with The Aspire Group, the global leader in sport & entertainment revenue enhancement, for a four-month remote ticket sales campaign out of the National Sales Center in Atlanta, Georgia. Equipped with the best ticket sales training in the industry through Aspire, two sales consultants have begun proactively reaching out to both Holy Cross and Fordham supporters to carry on the tradition of the historic Ram-Crusader Cup at Yankee Stadium.

“We are pleased to be working with the Aspire Group on our Ram-Crusader Cup football game at Yankee Stadium,” said Fordham Director of Athletics Dave Roach. “The game has already created a tremendous buzz among our alumni and fans and I’m sure Aspire will be able to build on excitement that going forward.”

“The Aspire Group is the best in the business, and I have no doubt they will help us to capitalize on the excitement around this special game.” said Holy Cross Director of Athletics Nathan Pine. “Their efforts will ensure that we have a strong turnout at Yankee Stadium on November 12.”

The Aspire Group has begun selling tickets on behalf of Holy Cross and Fordham Athletics for the 2016 Ram-Crusader Cup that will take place in the “House that Ruth Built” with both team’s alumni, past supporters, and most loyal fans. Aspire’s Senior Director of the National Sales Center, Darren Arnold, will oversee this partnership. Arnold comes with a strong background of experience in the sports industry and has overseen various collegiate campaigns including, the University of Pennsylvania Penn Relays, UMass Athletics, Central Intercollegiate Athletic Association Championships, and Southwestern Athletic Conference Championships.

“It is an honor to work closely with both Holy Cross and Fordham as they battle for The Cup once again at Yankee Stadium,” says Aspire Senior Director of National Sales, Darren Arnold. “This historic rivalry provides fans with a once-in-a-lifetime game day experience in New York City and Aspire looks forward to carrying on the tradition in its 31st iteration.”

For inquiries or further questions, please contact A.J. Smith at aj.smith@theaspiregroupinc.com

About Ram-Crusader Cup

First dedicated in 1951 to the memory of Major Frank W. Cavanaugh, who was an outstanding figure in the football coaching annals of both Fordham and Holy Cross, the award is jointly sponsored by the Holy Cross College Clubs of New York and Long Island. The award was proposed by William P. Walsh, who graduated from Holy Cross in 1952 and from Fordham Law School in 1957. While in college, Walsh, a Fordham football fan in his childhood years, worked as a summer camp counselor under the tutelage of Ed Danowski, FCO ‘34, a former Fordham football standout and then the University’s head coach. Walsh got the idea for a trophy when Danowski informed him in August 1951 that the two schools would be playing each other for the next four seasons, and that Danowski’s Rams would “pin back the ears” of the Crusaders. Feeling challenged, Walsh suggested the trophy be named for the “Iron Major,” whose last Fordham team had been captained by Danowski. He and classmate Joseph B. Breen, who also graduated from Fordham Law School, were appointed co-chairmen of the trophy committee. Holy Cross won that 1951 meeting, and the trophy was presented by John Cavanaugh, one of the Major’s nine children. The trophy has continued to be fought for ever since and carries on the memory of Cavanaugh, in both the Fordham and Holy Cross football histories.

For more information, please visit http://ram-crusadercup.com/.

About The Aspire Group 

The Aspire Group is a global sports and entertainment marketing firm that specializes in enhancing all revenue streams while building lifelong fans for our clients through superb fan engagement and service. The Aspire Group currently works with client partners in North America, Europe and Australia providing ongoing strategic business consulting and research; outsourced services; and implementation support in all facets of sports business and investment optimization. Aspire has become the global leader in outsourced revenue enhancement with more than 60 collegiate properties in the USA and over 100 more sports and entertainment properties who have trusted Aspire to drive revenue, attendance and enterprise value. In the last two years, The Aspire Group was ranked by Forbes as one of the “Top 10 Best Places To Work For In Sports” and nominated by Sports Business Journal for a “Best In Property Consulting, Sales and Client Services” award for the second time and awarded a 2016 “Sales and Marketing” Stadium Business Award.

 

University of Texas Rio Grande Valley Elevates Operation with New Partnership

Posted on: July 18th, 2016

The University of Texas Rio Grande Valley (UTRGV) Department of Athletics has partnered with The Aspire Group, the global leader in sport & entertainment revenue enhancement, to develop an in-depth Ticket Marketing, Sales and Service plan complete with fan research, ticket pricing workshop, and execution strategies. Aspire’s Strategic Consulting and Research (SC&R) team will work closely with UTRGV Athletics on these initiatives in order to engage their fan base, aligning their brand with the growth and innovation of the Rio Grande Valley, while staying true to the spirit of South Texas.

“We look forward to working closely with The Aspire Group to gain a 360 degree view of our fan base and develop an extensive Ticket Marketing, Sales and Service (TiMSS) plan,” stated Vince Volpe, Deputy Director of Athletics/Chief Operating Officer for UTRGV. “This TiMSS plan will be the catalyst in driving our Department forward as we expand our brand.”

The Aspire Group will collect insight through various surveys to establish an understanding of the current fan base and their connection to the University’s brand. The growing University community will be closely evaluated to create a sense of tradition and pride honoring the legacy institutions of the University of Texas – Pan American and the University of Texas – Brownsville while building for the future of the University of Texas – Rio Grande Valley.

“We are excited to launch this extensive partnership with UTRGV Athletics to provide their team with the necessary strategy to enhance and grow the engagement within their fan base and community,” stated Michael Farris, Director of Strategic Consulting & Research for The Aspire Group.  “With over 1.3 million people living within the Rio Grande Valley, UTRGV is a sleeping giant and the collaborative ticket marketing, sales, and service strategy that we will create with UTRGV will position them as the leading collegiate athletic program in Southern Texas. The team spirit and energy within their athletic department is sure to fuel this project to success.”

For inquires or further questions, please contact A.J. Smith at aj.smith@theaspiregroupinc.com

About The University of Texas Rio Grande Valley

The University of Texas Rio Grande Valley was created by the Texas Legislature on Dec. 7, 2012, in a historic move that combined the resources and assets of UTPA and UTB, and, for the first time, made it possible for residents of the Rio Grande Valley to benefit from the Permanent University Fund. The institution will also be home to a School of Medicine and will transform Texas and the nation by becoming a leader in student success, teaching, research and healthcare. UTRGV enrolled its first class in the fall of 2015, and the School of Medicine will open in 2016.

About The Aspire Group 

The Aspire Group is a global sports and entertainment marketing firm that specializes in enhancing all revenue streams while building lifelong fans for our clients through superb fan engagement and service. The Aspire Group currently works with client partners in North America, Europe and Australia providing ongoing strategic business consulting and research; outsourced services; and implementation support in all facets of sports business and investment optimization. Aspire has become the global leader in outsourced revenue enhancement with more than 60 collegiate properties in the USA and over 100 more sports and entertainment properties who have trusted Aspire to drive revenue, attendance and enterprise value. In the last two years, The Aspire Group was ranked by Forbes as one of the “Top 10 Best Places To Work For In Sports” and nominated by Sports Business Journal for a “Best In Property Consulting, Sales and Client Services” award for the second time and awarded a 2016 “Sales and Marketing” Stadium Business Award. For more information, please visit www.theaspiregroupinc.com.

Penn Athletics Extends Partnership With The Aspire Group

Posted on: June 28th, 2016

The University of Pennsylvania Athletics has selected The Aspire Group, the global leader in sport & entertainment revenue enhancement, to launch an on-site Fan Relationship Management Center (FRMC) in Philadelphia, Pennsylvania.  This on-site FRMC will be operated by one Selling Manager and one sales consultant with the function of selling new tickets and renewals for all ticketed Penn sports, including the Penn Relays.

For the past two years, the Penn Relays has partnered with The Aspire Group for remote ticket sales support out of Aspire’s National Sales Center in Atlanta, Georgia.  For the 2016 Penn Relays campaign, Aspire had two sales consultants dedicated to the campaign which resulted in a meaningful increase in sales revenue. One of those sales consultants, Riley Cain, has been named Manager of the Penn Athletics FRMC. Previously, Riley served as a Team Leader for Aspire’s National Sales Center.

“We are delighted to broaden our working relationship with The Aspire Group,” stated Roger Reina, Penn’s Senior Associate Athletic Director for External Affairs.  “Aspire’s dedicated sales force, and proven methodology, have delivered terrific revenue results at Penn and in college athletic programs across the country.”

“We look forward to continue our relationship with Penn Athletics and the Penn Relays in providing fans with an outstanding purchasing experience,” stated Bill Fagan, Aspire’s SVP & GM of Fan Relationship Management. “The relationship has grown over the last two years and reached a point where it made sense to partner with University of Pennsylvania Athletics on a year round basis.”

CJ Wiatr, Regional VP of Fan Relationship Management, will serve as the liaison between Aspire and Penn Athletics. Wiatr has worked for two NFL teams, the Dallas Cowboys and Cleveland Browns, and currently oversees 12 of The Aspire Group’s FRMC properties including the University of Maryland, University of Massachusetts, and Harvard University.

For inquiries or further questions, please contact A.J. Smith at aj.smith@theaspiregroupinc.com.

About Penn Athletics

The University of Pennsylvania’s Division of Recreation and Intercollegiate Athletics (DRIA) oversees 33 varsity programs and nearly 40 club programs for its undergraduate population, and also services the University’s recreational and intramural needs. Penn’s varsity programs compete at the NCAA Division I level as a member of the Ivy League. Since the inception of the Ivy League, Penn has won 204 conference championships. In that same time, three Penn teams and 24 individuals have won NCAA championships.

 

About The Aspire Group

The Aspire Group is a global sports and entertainment marketing firm that specializes in enhancing all revenue streams while building lifelong fans for our clients through superb fan engagement and service. The Aspire Group currently works with client partners in North America, Europe and Australia providing ongoing strategic business consulting and research; outsourced services; and implementation support in all facets of sports business and investment optimization. Aspire has become the global leader in outsourced revenue enhancement with more than 60 collegiate properties in the USA and over 100 more sports and entertainment properties who have trusted Aspire to drive revenue, attendance and enterprise value. In the last two years, The Aspire Group was ranked by Forbes as one of the “Top 10 Best Places To Work For In Sports” and nominated by Sports Business Journal for a “Best In Property Consulting, Sales and Client Services” award for the second time and awarded a 2016 “Sales and Marketing” Stadium Business Award.  For more information, please visit www.theaspiregroupinc.com.

Lancashire CCC Scoops Up Top Award In Madrid

Posted on: June 11th, 2016

LANCASHIRE COUNTY Cricket Club ran out winners at the prestigious global 2016 Stadium Business Awards which were held at the Santiago Bernabéu, home of Real Madrid, last week.

The Club picked up the Sales and Marketing Award for their pioneering work with US-based The Aspire Group last season which saw Lancashire incorporate a multi-year ticket marketing, sales and service (TiMSS) strategy into its sales plans for this summer’s international matches between England and Pakistan at Emirates Old Trafford.

This was the first time in the United Kingdom that a sports venue had implemented this successful and innovative fan segmentation method into its ticketing strategies.

A detailed programme of customer research was undertaken to define varying demographics and profiles of customer base to inform the creation of segmented new stand led experiences.

The judging panel commented: “LCCC and Aspire have crafted the most sophisticated, incisive and creative fan segmentation and engagement strategy being implemented anywhere in the world outside of the USA.”

Lancashire County Cricket Club’s CEO, Daniel Gidney, said: “We are delighted and proud to have won this award, which recognises our pioneering work with The Aspire Group. To see off world-wide competition including Melbourne Storm and England Rugby is fantastic for the team at Emirates Old Trafford, Cricket and UK Sport as a whole.

“The TiMSS strategy allowed the Club to achieve a thorough researched-based review of its pricing strategy which moved from a low, middle and high model to a much higher level of pricing complexity.

“The approach allowed us to develop a ‘pockets of scarcity’ concept rather than scatter gunning to sell a large capacity stadium. We discovered that by selling smaller sections and experiences out first, where restricting supply when demand is too wide was a successful method. As a result of this all of our higher priced and premium inventory for our upcoming International matches between England and Pakistan at Emirates Old Trafford have sold out.”

“The Aspire Group is honoured to have partnered with a progressive and innovated organisation such as Lancashire County Cricket Club. As a Lancashire native and lifelong Red Rose fan it was particularly gratifying for me to see the cutting-edge work that our Strategic Consulting & Research team provided and it being recognised at the highest level of Stadium Business,” said Dr. Bernie Mullin, Aspire’s Founder and Chairman.

“The sales results for the Pakistan Test Match Series that have already been achieved speak for themselves.”

To read press release, click here.

Long Beach State Partners With The Aspire Group For Ticket Sales and Service

Posted on: June 11th, 2016

Long Beach State Athletics has partnered with The Aspire Group, the global leader in athletic revenue enhancement, to form an on-site Fan Relationship Management Center (FRMC) in Long Beach, California. This on-site FRMC will include one selling manager and one sales consultant, who will provide ticket sales and service support for all ticketed Long Beach State athletic events.

“We are thrilled to partner with the Aspire Group to grow the Long Beach State fan base,” said Rob Clark, Sr. Associate Athletic Director for External Relations. “Building genuine relationships with our alumni and community are critical to growing a new generation of Beach Athletics fans and this partnership will enhance our ability to provide a first-rate, personalized experience for more supporters.”

“The Aspire Group employees receive the best ticket sales and service training in the sports industry and this training is transferred into every partnership that we work with,” stated Bill Fagan, Aspire’s SVP & GM of Fan Relationship Management. “We look forward to providing Long Beach State with a unique set of services that will provide the edge in achieving their goals in regards to ticketing.”

Aspire’s Regional Vice President of Fan Relationship Management, Tony Garrett, will oversee this partnership. Garrett comes with a strong track record of success at the NBA’s Memphis Grizzlies, Atlanta Hawks, and New Orleans Pelicans, as well as running Tulane’s Athletic sales, where he oversaw sell-outs at the Green Waves’ new Yulman Stadium.

About Long Beach State Athletics
Long Beach State is an NCAA Division I university with a strong tradition in athletics. Since its founding in 1949, Long Beach State has won 13 national championships, produced hundreds of Olympians, and has been one of the elite athletics programs in the Big West Conference. LBSU claimed the Big West Commissioner’s Cup for five consecutive years from 2011-15, an award given to the conference’s best overall athletics department. Long Beach State has been home to Hall of Fame coaches like Ron Allice, Brian Gimmillaro, and Jerry Tarkanian, along with world-class student-athletes like Misty May, Danielle Scott, Ed Ratleff, LaTaunya Pollard, Jered Weaver, Troy Tulowitzki, Evan Longoria and many others. Long Beach State is currently home to 37,500 undergraduate and post-graduate students, making it one of the largest public universities in the State of California.

About The Aspire Group
The Aspire Group is a global sports and entertainment marketing firm that specializes in enhancing all revenue streams while building lifelong fans for our clients through superb fan engagement and service. The Aspire Group currently works with client partners in North America, Europe and Australia providing ongoing strategic business consulting and research; outsourced services; and implementation support in all facets of sports business and investment optimization. Aspire has become the global leader in outsourced revenue enhancement with more than 60 collegiate properties in the USA and over 100 more sports and entertainment properties who have trusted Aspire to drive revenue, attendance and enterprise value. In 2015, The Aspire Group was ranked by Forbes as one of the “Top 10 Best Places To Work For In Sports” and nominated by Sports Business Journal for a “Best In Property Consulting, Sales and Client Services” award for the second time. For more information, please visit www.TheAspireGroupInc.com.

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