Archive for the ‘News’ Category

Miami RedHawks and The Aspire Group Partner on Fan Relationship Management Center

Posted on: September 10th, 2014

The Aspire Group and Mid-American Conference (MAC) member Miami University have reached an agreement to form a Fan Relationship Management Center (FRMC) on-campus in Oxford, Ohio. Miami and Aspire will engage in a full scope, next-level partnership that includes proactive outbound sales, service and retention, intelligent e-marketing, and a full array of strategic consulting and research initiatives. The RedHawk FRMC will consist of three full-time employees; one Manager, one Sales & Service Consultant and a Database Marketing Coordinator, supplemented with a staff of Miami University students.

“We are ecstatic to partner with The Aspire Group in an effort to assist our ticket sales and operations. Aspire’s approach for strategically maximizing revenue paired with their meticulous attention to the entire fan experience were the determining factors in our decision to form this partnership,” stated David Sayler, Director of Athletics.

With the launch of the RedHawk FRMC, The Aspire Group will take their “Next Practice” ticket marketing, sales and service operation with proven success at dozens of collegiate properties and customize it to the RedHawks. The Database Marketing Coordinator, who will be responsible for day to day management of RedHawks Athletics ticket sales and marketing CRM system, will be the first of its kind in the Mid-American Conference. The position will focus on implementing strategic initiatives to grow revenues and maximizing Sales Consultant efficiency.

Miami Athletics is one of the winningest programs in MAC history with nearly 30 combined all-sports trophies for men and women. Several programs are also among the winningest in the history of the MAC: Miami Men’s Basketball (21 championships), Women’s Tennis (20 championships), Men’s Cross Country (20 championships), Women’s Swimming (17 championships) and Football (15 championships). In addition, the Synchronized Skating team has 19 national titles and the Ice Hockey Team has make 11 national tournament and two Frozen Four appearances. Academically, Miami leads the MAC with an 85% NCAA Student-Athlete Graduation rate. In the Spring of 2014, 507 student-athletes combined for the highest departmental term GPA in history of 3.301.

“We are proud to partner with Miami University and represent their rich history in both academic and athletic excellence. This partnership will provide RedHawks Athletics fans a personal fan service representative to serve them on a year-round basis.” stated Bill Fagan, The Aspire Group’s SVP & GM for Fan Relationship Management.

For questions or inquiries regarding The Aspire Group’s services, please contact Alan Pandiani at 404.389.9100 or email at alan.pandiani@theaspiregroupinc.com

For more information visit http://www.MURedHawks.com/

 

About The Aspire Group

The Aspire Group is a global sports and entertainment firm founded by Dr. Bernie Mullin that partners with its clients to maximize revenue, people, organizational performance and opportunities. The Aspire Group’s more than 200 full-time employees service sports properties in the USA, Canada, UK and Australia, by providing ongoing strategic and implementation support in executing and maintaining highly innovative sales, marketing, management, and operational systems and programs. The Aspire Group has become the leader in revenue enhancement with over 38 collegiate and 39 professional properties partnering with Aspire. This is best embodied in The Aspire Group’s fastest growing division, Fan Relationship Management.

For more information visit www.theaspiregroupinc.com.

 

 

 

Rutgers University Tackles Demand For Football Tickets With Dynamic Pricing

Posted on: September 5th, 2014

By: Jesse Lawrence, Forbes

 

How Rutgers University fares against the challenges offered by Big Ten Conference football opponents is yet to be determined, but the school has already passed one major test off the field.

Demand for Rutgers football tickets has never been higher, with Rutgers supporters clamoring for tickets to home games during the inaugural Big Ten season.

How is Rutgers ensuring that its fans are the ones receiving home tickets and not ticket resellers looking to capitalize on the increase in demand?

The answer is simple: dynamic pricing, a long-standing strategy that has been embraced by many, most notably the airline industry, but has only picked up momentum in the sports industry in the past five years.

Rutgers has implemented dynamic pricing for football tickets to all four Big Ten home games this season. The first of those will be September 13th when Penn State visits High Point Solutions Stadium in Rutgers’ first Big Ten Conference game.

Though dynamic pricing is not new to sports in general, having been instituted in Major League Baseball for a few years now and slowly gaining traction in the NHL and NBA, few universities have opted to change their ticket pricing structure.

Rutgers took advantage of the school’s entry into the Big Ten to revamp how its football tickets are priced.

Dynamic pricing offers the school the flexibility of adjusting the price of tickets in real-time, ensuring the secondary market does not solely dictate the value of the school’s tickets. This allows the school to maximize revenue from each of its Big Ten home games while also dissuading ticket resellers from purchasing single-game tickets.

One of the primary reasons for implementing a dynamic pricing structure was to protect the true Rutgers football fan. With a significant variance in demand between home games this season, static ticket pricing would have enabled ticket brokers to purchase as many tickets as possible for the Penn State, Michigan and Wisconsin games and then essentially set the value for those tickets on the secondary market.

Tickets would be bought at face value and would subsequently surface on the secondary market for two to three times that price only seconds later.

Rutgers fans looking to buy tickets for just one game will see similar prices on both the primary and secondary market. For fans looking to go to several games over the season, the ability to purchase season tickets at a particular set price becomes all the more valuable.

“Dynamic pricing increases the value of being a season ticket holder,” said Geoff Brown, Senior Associate Athletic Director and Chief Marketing Officer. “This is one of the many reasons that demand for our season tickets is at an all-time high. We have been telling our fans for months that it makes much more sense to buy a $265 season ticket than to pay $150 or more for a single game.”

The price certainty of season tickets has already proven to be an attractive option as Rutgers set a school record by selling nearly 31,000 season tickets.

Last week, Rutgers announced that the Penn State game was sold out, leaving the secondary market as the only option for tickets.

The get-in price for Rutgers vs. Penn State tickets is currently $125 and with the quantity available decreasing daily, there is no guarantee the price will drop significantly. Thus, fans waiting out the market will ultimately pay considerably more than the season ticket holder who spent $265 a few months ago – while having the added bonus of being guaranteed the same seats for every home game.

Reece Fischer, Manager of Revenue Strategy and Ticketing Analytics, said there are several different factors that influence how his office dynamically prices tickets, with the goal being to offer ticket prices that beat the secondary market.

“We see the prices that fans are paying on the secondary market,” said Fischer. “Dynamic pricing allows us to adjust our prices to match the current market conditions on a daily basis. The biggest factors that we consider are secondary market prices, remaining ticket inventory, and quality of opponent.”

Though dynamic pricing is much more reflective of the true value of a ticket, it does not mean that this strategy comes without any drawbacks.

Since Rutgers is only dynamically pricing for Big Ten games, the school is not altering its prices for Saturday’s home opener against Howard and the September 27th game against Tulane.

Ticket brokers who purchased season tickets often attempt to make money off the big games while simply dumping tickets for lower-demand opponents. That’s why tickets are available on the secondary market for the Howard game at less than face value.

Yet, it’s still substantially more expensive to buy tickets off the secondary market to the marquee games compared to buying season tickets for all six home games this year. If that remains the case, Brown and Fischer know it really doesn’t matter how much it costs for games such as Howard.

While it may be a daunting task for Rutgers to be immediately competitive in the Big Ten on the football field, it appears the school’s ticket office is ahead of the curve compared to many of its conference counterparts.

 

For the full article, please click here. 

 

 

 

Rutgers Football Big Ten Opener Against Penn State Sold Out

Posted on: August 29th, 2014

Rutgers Athletics announced today that Rutgers’ first football game in the Big Ten versus Penn State on September 13 is sold out.

“We are thrilled to announce our first preseason sellout of High Point Solutions Stadium for the Penn State game,” said Rutgers Director of Athletics Julie Hermann. “Our Rutgers supporters stepped up to paint our stadium scarlet and that’s a first key to our Big Ten success.”

Season tickets for the 2014 season are also sold out as a record 30,927 purchased season tickets for Rutgers’ first Big Ten season.

Small quantities of single-game tickets are still available for fans who want to attend the Michigan and Wisconsin games along with the remaining home games, including the home opener against Howard. Tickets are available by calling 1-866-445-GORU or visiting Scarletknights.com.

The highly anticipated game has been one of the hottest tickets in school history. It is the earliest a game has sold out prior to a season since High Point Solutions Stadium was expanded to its current capacity of 52,454 in 2009.

 

For the full article, please clike here

 

 

 

Big Sky Buckhead to Become First Restaurant and Bar to Showcase Exclusive Fantasy Football Analytics This Fall

Posted on: August 28th, 2014

Partnership with Competitive Sports Analysis gives Big Sky patrons the ability to optimize fantasy football rosters through live streams of player data.

Atlanta-based Competitive Sports Analysis (CSA), the leading provider of predictive sports data, announced a partnership today with local restaurant and bar, Big Sky Buckhead. The popular sports bar will debut CSA’s first scoutPRO® Data Ticker in a pilot program during the NFL season. Starting with Week One of the NFL season, fantasy football fans throughout the Atlanta area will be able to receive up-to-the minute player analytics and patented predictions through live streaming feeds across Big Sky’s TV screens. The live streaming feed will debut during the first NFL game on Thursday, September 4th.

​The scoutPRO live stream will feature weekly positions for the top 25 players for each position including running back, wide receiver and quarterback, along with injury reports and information regarding special deals at Big Sky. The ticker feed is updated in real time and runs daily.

“We’re thrilled to be CSA’s pilot partner for its scoutPRO data ticker,” said Tyler Fawbush, bar manager at Big Sky. “It gives us the ability to provide our customers with insightful fantasy sports data that they can’t find anywhere else in the city. Not to mention we’re two Atlanta-based businesses that are teaming up together. It’s going to be a great experience.”

The Fantasy Sports Trade Association estimates that over 41 million people play fantasy sports. Moreover, CSA’s research shows 58 percent of players subscribe to fantasy sites to help with decision-making, and the average general manager (GM) spends a whopping $1,177 annually to play fantasy sports.

“As the fantasy market booms, mobile app developers, retail venues, stadiums and restaurants are all seeking to engage millions of fans both online and offline,” said Diane Bloodworth, founder and CEO of Competitive Sports Analysis. “We’re excited to pilot our first scoutPRO ticker tape right here in Atlanta with Big Sky. This partnership is an opportunity to put our game-changing analytics in the hands of more players, ultimately making fantasy sports more competitive and popular.”

In addition to the daily ticker feed at Big Sky, fantasy players can experience scoutPRO’s predictive data and receive depth charts, player stats, full player rankings, player comparison tools and more with a scoutPRO Fantasy Football subscription. Subscriptions start as low as $19.99 and can be purchased here.

About Competitive Sports Analysis

Competitive Sports Analysis (CSA) is a leading provider of predictive data for sports. The Atlanta-based company licenses its data for the entertainment, restaurant, gaming and live sports sectors. In addition, CSA offers fantasy sports players highly accurate, league-winning predictions through its smart, patented scoutPRO® software that consistently beats the competition and revolutionizes roster management. Today, scoutPRO Fantasy Football is one of the best tools on the market with a more than 60 percent accuracy rating. In 2014, CSA launched scoutPRO® Coaching Edition, which is disrupting the athletic recruitment and coaching scenes. The company has also started licensing its player data and highly accurate predictions to the restaurant industry, stadium venues, mobile games, media companies and more. For more information, visit http://www.competitivesportsanalysis.com and follow @scoutPROfantasy and @scoutPROcoach on Twitter.

About Big Sky Buckhead

Big Sky Buckhead is a new restaurant and bar in the heart of Buckhead’s West Village, offering a clean, contemporary take on a mountain lodge, with second floor views of the Buckhead skyline. Founders Cains Hill Group LLC have brought on acclaimed Chef Hector Santiago, who has created an inspired fast casual dining concept, and Pedro Matos who helms the kitchen as Big Sky’s Executive Chef to execute the bold and fresh contemporary casual menu. Big Sky offers 10 taps for draft beer both up and downstairs, and a collection of unique cocktails. For more information, visit http://bigskybuckhead.com and follow @bigskybuckhead on Twitter.

 

 

 

Spurs Would Want Control: Should NFL Team Relocate to S.A., Shareholder Says

Posted on: August 11th, 2014

By: Tom Orsborn and Josh Baugh, San Antonio Express News- 

 

In the wake of Oakland Raiders owner Mark Davis’ whirlwind tour of San Antonio, sources with knowledge of the visit said Spurs Sports & Entertainment would be against the Raiders, as they are currently structured, relocating to South Texas.

SS&E is the holding company headed by Peter Holt that owns the Spurs, the WNBA’s Stars and the minor league hockey Rampage team. According to sources, it continues to studiously eye a venture into professional soccer.

Davis’ San Antonio stops included one to Holt’s home, said former Mayor Henry Cisneros, part of a who’s-who collection of local civic and business titans that reignited talk of whether San Antonio is a viable NFL market. Although Cisneros described Davis as a “big fan of the Spurs” who wanted to meet Holt to find out “how a winning franchise does it,” sources said business was also discussed.

Holt did not return phone messages requesting an interview, but Spurs shareholder Charlie Amato indicated that SS&E harbors concerns about its long-term financial health should it be forced to compete with another major league franchise for sponsorships, suite sales and ticket sales.

The solution, Amato said, would be for SS&E to have controlling interest in the Raiders or perhaps any other major league franchise that wanted to move to San Antonio.

“I would be more excited about the Oakland Raiders moving to San Antonio if the Spurs ownership group had the possibility of purchasing the team,” said Amato, chairman and co-founder of Southwest Business Corp.

Amato said that if SS&E controlled the Raiders, it would ensure that the football club would be well run by a management team that has proven marketing success in a challenging environment. A template would be available in the form of Tom Benson’s ownership in New Orleans of the NFL’s Saints and the NBA’s Pelicans.

“We have developed a successful culture under the leadership of Peter Holt and have 20- to 25-year employees who have the ability to manage both franchises and help lower the overall cost of running an NFL team,” Amato said.

“(The Spurs’ control) would make it more affordable and more appealing to the San Antonio market. … We are blessed with a great ownership group in which we park our egos at the door when we have our meetings, and Peter never abuses (us) by shoving things down our throats. I have been in other minority situations with other groups where it was a nightmare.”

A Spurs-controlled NFL team would also ensure that the football club would be culturally compatible with the NBA power, Amato said.

Indeed, it’s hard to imagine two more different franchises than the Spurs and Raiders. With the exception of their silver and black colors, the clubs have little in common.

The Spurs are the defending NBA champions, having destroyed the Miami Heat two months ago for their fifth league title in 16 years. The Raiders won three Super Bowls between the 1976 and 1983 seasons, but they haven’t been to the playoffs since 2002.

By any measure, the Spurs are one of the best-run franchises in all of sports, while the Raiders are considered one of the worst run in the NFL.

For years, the Spurs have filled their roster with good citizens. The Raiders, with their menacing “Black Hole” fans and the “Just win, baby” legacy of their late owner Al Davis, embrace their renegade image.

“It’s very important that another sports franchise that comes into San Antonio has the same high-quality culture that exists with the Spurs,” Amato said.

Billionaire B.J. “Red” McCombs also met with Mark Davis. Although a source said Davis appeared to be open to adding an equity partner, McCombs said it was uncertain whether the Raiders owner would want local ownership, should he decide to relocate to San Antonio.

The concerns of Amato notwithstanding, one industry expert believes that an NFL team could succeed in San Antonio independent of the Spurs’ control.

Bernie Mullin, chairman and CEO of The Aspire Group, an Atlanta-based global sports and entertainment firm with ties to the University of Texas, believes that NFL teams seeking to relocate should seriously consider moving to South or Central Texas.

“San Antonio is a very attractive market for the right sport — and football is one of those right sports,” said Mullin, a former NBA executive. “The San Antonio market and certainly the South-Central Texas market of San Antonio and Austin combined are ones that definitely warrant in-depth consideration for any major league team (other than the NBA) that’s looking to move to another market.”

The Aspire Group, which does ticket marketing, sales and service support for UT, recently concluded what Mullin termed a “very comprehensive study” for a major league franchise seeking to relocate that is not a member of the NFL. Among the global markets targeted were San Antonio, Austin and a combination of the two cities, Mullin said.

“The work we did indicated San Antonio and certainly somewhere between the San Antonio and Austin markets would appear to be extremely viable for the NFL,” he said.

 

For the full article, please click here. 

 

 

 

The University of Texas Partners With The Aspire Group to Launch Ticket Marketing, Sales and Service Operation

Posted on: July 15th, 2014

University of Texas and The Aspire Group will be launching an on-site Fan Relationship Management Center (FRMC) that will be charged with generating over $40 million in revenue and providing all Ticket Marketing, Sales and Service support. The UT Athletics FRMC, when fully operational will have 25 full-time employees following a specialized model structure including Premium Sales; Service & Retention; New Sales and Database Marketing.

The Aspire Group’s Strategic Consulting and Research team will be working with UT Athletics to conduct ticket pricing/ yield management workshops for Football, Men’s Basketball, Women’s Basketball and Volleyball.

“In my previous position I had the opportunity to work alongside The Aspire Group, so I know the high level of results they are able to achieve through excellent customer service and sales expertise in the industry. This partnership will be the driving force behind elevating our current Ticket Marketing, Sales and Service operation and enhancing our customer service levels along with the overall fan experience at Texas,” stated Steve Hank, University of Texas, Chief Revenue Officer.

“The Aspire Group is a foremost leader in this sports niche, and they offer a unique variety of services and expertise that fits perfectly with our vision for Texas Athletics moving forward,” stated Steve Patterson, Men’s Athletic Director at The University of Texas.

The UT Athletics FRMC will be led by Mino Solomon as the Director of Ticket Sales and Service. Previously, Mino served as the Director of Group and Inside Sales for the Oakland Raiders since 2012 and prior to that was the Senior Manager of Ticket Sales for the Sacramento Kings.

“We are thrilled to be working with one of the country’s most iconic sport brands and we look forward to take on the opportunity to grow an already substantial revenue generating institution. With our UT Athletics FRMC, we are aiming to set the precedent all Ticket Marketing, Sales and Service operations and Collegiate Athletic Departments will be benchmarking themselves against,” stated Bernie Mullin, The Aspire Group Chairman and CEO.

Texas is the second Big 12 School that has worked with The Aspire Group this year. Aspire has also worked with Kansas, Texas Tech, and former Big 12 member Colorado.

For more information regarding The Aspire Group’s services, please contact Alan Pandiani.

About Texas Athletics

The Texas Longhorns compete at the NCAA Division I level and are members of the Big 12 Conference. The University of Texas has a long history of national championships including: six in men’s baseball, four in football, three in men’s golf, ten in men’s swimming & diving, one in women’s basketball, one in women’s cross country, nine in women’s swimming & diving, two in women’s tennis, six in women’s indoor track & field, five in women’s outdoor track & field, three in women’s volleyball, totaling 50 total National Championships. To go along with this Texas also led the NCAA in total revenue in 2013 at 109 million dollars.

For more information visit http://texassports.com/: The official online source for Texas Athletics.

 

About The Aspire Group

The Aspire Group is a global sports and entertainment firm founded by Dr. Bernie Mullin that partners with its clients to maximize revenue, people, organizational performance and opportunities. The Aspire Group’s more than 200 full-time employees service sports properties in the USA, Canada, UK and Australia, by providing ongoing strategic and implementation support in executing and maintaining highly innovative sales, marketing, management, and operational systems and programs. The Aspire Group has become the leader in revenue enhancement with over 38 collegiate and 39 professional properties partnering with Aspire. This is best embodied in The Aspire Group’s fastest growing division, Fan Relationship Management.

For more information visit www.theaspiregroupinc.com.

 

 

 

The Aspire Group Announces Sport Industry Email Marketing Benchmarking Survey

Posted on: April 29th, 2014

The Aspire Group is conducting a benchmarking survey to analyze the current state of email marketing within the sports and entertainment industry. The results from this survey will offer participants the opportunity to compare email marketing efforts and elements of data capture to other participating collegiate and professional sports properties around the globe.

The goal of this survey is to determine industry best-practices in database management and to benchmark key metrics that are vital to a successful e-marketing strategy. The survey will break down numerous aspects regarding database metrics and analytics from overall email and fan data contact capture techniques.

Individual submissions will be kept completely confidential and a blind version of the collective findings will only be shared with participating properties at no cost. Non-participants will be able to purchase the benchmark report after distribution to participating properties.

If you are interested in participating in the survey or would like more information, please contact Madison Southerlin, Marketing Coordinator of Partnerships, The Aspire Group at madison.southerlin@theaspiregroupinc.com prior to May 10th. Participants will have until May 15th to complete the survey.

 

About The Aspire Group

The Aspire Group is a global sports and entertainment firm founded by Dr. Bernie Mullin that partners with its clients to maximize revenue, people, organizational performance and opportunities. Aspire has a considerable amount of experience within the sports industry currently working with over 39 college and professional entities, and were the first to provide the outsourced database marketing and analytics positions in collegiate athletics (Abbey Carter – Director of Database Marketing & Analytics, Arizona State University; Reece Fischer – Manager of Database Marketing & Analytics, Rutgers University).

For more information visit www.theaspiregroupinc.com.

 

 

 

The Aspire Group and Sport Marketing Association Partner On “The Aspire Group Case Study Bowl”

Posted on: April 22nd, 2014

The Aspire Group, an Atlanta-based global sport and entertainment marketing company, and the Sport Marketing Association (SMA) have announced a two-year partnership, the centerpiece of which is The Aspire Group’s title sponsorship of the association’s annual “Case Study Bowl.”

“We’re delighted to partner with The Aspire Group to launch a new format for our case study competitions at both the undergraduate and graduate levels,” said Steve McKelvey, the SMA’s Vice President of Industry Relations. “The Aspire Group will be providing our student members with a ‘real world’ experience that challenges them to develop and present solutions to specific industry challenges while also simulating the fast paced environment of the agency world.”

The case study competitions will take place at the SMA’s annual conferences hosted in Philadelphia in 2014 and in Atlanta in 2015. The students, working in teams of three under the supervision of a faculty sponsor, will receive their case study assignments upon arriving at the conference, and will have 48 hours to research and develop their presentation to a team of judges that include The Aspire Group representatives and SMA members.

The SMA is one of the leading academician-based organizations, consisting primarily of professors who specialize in the research and teaching of sport management throughout the world. The SMA is dedicated to developing mutually beneficial relationships between professionals, academicians, and students through the creation, distribution, and implementation of sport marketing knowledge via networking, scholarly activities, and career development opportunities.

“We’re pleased to partner with the SMA, and in particular, the ‘Case Study Bowl’,” said Dr. Bernie Mullin, founder and CEO of The Aspire Group. “We look forward to developing and sharing a variety of challenges that will provide the sports industry with the opportunity to get fresh thinking from a student perspective. This program also provides us the opportunity gain access to top talent for internships and even potentially full-time hires for our growing company.”

Winning teams of The Aspire Group Case Study Bowl will be unveiled at the SMA’s Annual Awards Banquet, and will receive specially-designed trophies that will be kept by the winning institutions until the following The Aspire Group Case Study Bowl competition. In an effort to bring its expertise into the classroom, The Aspire Group will also produce sales training videos that will be readily accessible by the SMA members for use in their classes.

 

For more information regarding “The Aspire Group Case Study Bowl” please contact Steve McKelvey, SMA’s VP of Industry Relations or Michael Farris, The Aspire Group’s Manager of Strategic Consulting and Research. 

 

About The Aspire Group

The Aspire Group is a global sports and entertainment firm founded by Dr. Bernie Mullin that partners with its clients to maximize revenue, people, organizational performance and opportunities. The Aspire Group’s more than 200 full-time employees service sports properties in the USA, Canada, UK and Australia, by providing ongoing strategic and implementation support in executing and maintaining highly innovative sales, marketing, management, and operational systems and programs. The Aspire Group has become the leader in revenue enhancement with over 38 collegiate and 39 professional properties partnering with Aspire. This is best embodied in The Aspire Group’s fastest growing division, Fan Relationship Management.

For more information visit www.theaspiregroupinc.com.

 

 

 

The Aspire Group and Towson University Form Partnership With On-Site Fan Relationship Management Center

Posted on: April 17th, 2014

The Aspire Group and Towson University, an NCAA Division I institution and a member of the Colonial Athletic Association (CAA), have reached an agreement to form an innovative Fan Relationship Management Center (FRMC) on campus in the Baltimore County seat of Towson, Maryland.

“The FRMC concept, unique to the Aspire Group, offers a full suite of services that include ticket marketing, ticket sales, ticket service and strategic consulting and research,” said Towson University Athletic Director Tim Leonard. “After evaluating all of our options, The Aspire Group’s ability to offer such a complete package to their client partners is unparalleled compared to any other outsourced company we considered.”

“With their vast portfolio and proven consistent results they have achieved with their FRMC, coupled with their strategic consulting and research support, we are confident that The Aspire Group is the best partner for the Tigers,” he added.

With a new staff of two full-time dedicated employees, the Towson University FRMC will be charged with the sales and service of all ticketed Tigers’ athletic events, including those special athletic events held in the beautiful, new on-campus SECU Arena

“We are extremely excited to officially welcome Towson University to The Aspire Group family,” said Alan Pandiani, Manager of New Business Development for The Aspire Group. “It is apparent that Towson Athletic teams are growing in success and national prominence. This partnership will build on these successes and will help to generate increased revenue for Towson athletics.

“Aspire is excited to offer their hundreds of thousands of alumni, fans and more than 23,000 undergraduates a personalized fan experience with the new custom-built FRMC,” he added.

For more information regarding The Aspire Group’s services, please contact Alan Pandiani.

About Towson University

Founded in 1866, Towson University is recognized among the nation’s best regional public universities, offering more than 100 bachelors’, masters and doctoral degree programs in the liberal arts and sciences, and applied professional fields. With close to 23,000 students, Towson University is among the largest public universities in Maryland. Towson combines research-based learning with practical application. Its many interdisciplinary partnerships with public and private organizations throughout Maryland provide opportunities for research, internships and jobs. An NCAA Division I school in athletics, Towson University is a member of the CAA and the Colonial Academic Alliance.

 

About The Aspire Group

The Aspire Group is a global sports and entertainment firm founded by Dr. Bernie Mullin that partners with its clients to maximize revenue, people, organizational performance and opportunities. The Aspire Group’s more than 200 full-time employees service sports properties in the USA, Canada, UK and Australia, by providing ongoing strategic and implementation support in executing and maintaining highly innovative sales, marketing, management, and operational systems and programs. The Aspire Group has become the leader in revenue enhancement with over 38 collegiate and 39 professional properties partnering with Aspire. This is best embodied in The Aspire Group’s fastest growing division, Fan Relationship Management.

For more information visit www.theaspiregroupinc.com.

 

 

 

The Aspire Group and Kansas Jayhawks Form Partnership to Enhance Fan’s Ticketing Experience

Posted on: April 15th, 2014

The Aspire Group and the University of Kansas Athletics Department have reached an agreement to form a Fan Relationship Management Center (FRMC) on-campus in Lawrence, Kansas. The Jayhawks Athletics FRMC will follow a professional ticketing model with specialized roles for Database Marketing & Analytics, Service & Retention, Group Sales and New Sales and Development. This innovative approach will offer current and new Jayhawk fans unparalleled support by providing them with a personal ticket and Williams Education Fund (WEF) representative dedicated to superb customer service.

The Aspire Group will be executing Strategic Consulting and Research initiatives, including a variety of fan studies and ticket pricing workshops, for KU to optimize the Jayhawks Athletics FRMC and the overall fan experience.

“We are excited to partner with The Aspire Group in an effort to encourage Jayhawks fans to support our teams,” said Kansas Director of Athletics Sheahon Zenger. “The expertise and understanding that The Aspire Group brings to innovative ticket sales, customer service and outreach will greatly benefit Kansas Athletics and the University of Kansas.”

The Jayhawks Athletics FRMC will be led by Director of Ticket Sales & Service, Hadley Rossitter. Hadley most recently sold for the new San Francisco 49ers Levi’s Stadium in Santa Clara opening in 2014. Hadley will oversee the Database Marketing & Analytics Manager, Service & Retention Manager, Group and Events Team Leader and New Sales and Development Team Leader and will be the direct liaison between the Jayhawks Athletics FRMC and Kansas Athletics.

“I could not be more thrilled for the Kansas Jayhawks to officially join the Aspire family. The University of Kansas campus holds a very special place in my heart not only as an alumnus, but also for contributing to one of my most memorable sporting event experiences. After my first Jayhawks basketball game at Allen Fieldhouse, I was hooked and the next day stood in line to purchase season tickets,” stated Bernie Mullin, The Aspire Group Chairman and CEO. “The services Aspire offers are on the forefront in college athletics and we look forward to bringing them to Kansas Athletics and the Jayhawks community. This ticketing model will be a driving force behind cultivating relationships with fans and generating incremental revenue for Kansas Athletics.”

For more information regarding The Aspire Group’s services, please contact Alan Pandiani.

About Kansas Athletics

The Kansas Jayhawks compete at the NCAA Division I level and are members of the Big 12 Conference. The University of Kansas athletic teams have won 13 national championships, including five in men’s basketball, one in men’s cross country, three in men’s indoor track and field, three in men’s outdoor track and field and one in women’s outdoor track and field.

KUAthletics.com: The official online source for Kansas Athletics, Williams Education Fund contributions, tickets, merchandise, multimedia, photos and much, much more.

About The Aspire Group

The Aspire Group is a global sports and entertainment firm founded by Dr. Bernie Mullin that partners with its clients to maximize revenue, people, organizational performance and opportunities. The Aspire Group’s more than 200 full-time employees service sports properties in the USA, Canada, UK and Australia, by providing ongoing strategic and implementation support in executing and maintaining highly innovative sales, marketing, management, and operational systems and programs. The Aspire Group has become the leader in revenue enhancement with over 38 collegiate and 39 professional properties partnering with Aspire. This is best embodied in The Aspire Group’s fastest growing division, Fan Relationship Management.

For more information visit www.theaspiregroupinc.com.

 

 

 

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