The University of Toledo Athletic Department today announced a new partnership with The Aspire Group that will provide industry-leading ticket marketing, sales and service support as well as extensive market research on the Rocket fan base. The new partnership takes effect immediately.
“The Aspire Group will be a great partner to help us achieve the sales and service objectives we’ve set for our ticketing operation,” stated David Nottke, UT Senior Associate Athletic Director for Development & External Affairs. “Aspire’s leadership and expertise in ticket marketing, sales and service as well as fan research is well known in the collegiate sports industry. Our ticket sales and operations, marketing and development teams look forward to working with Aspire as we continue to grow our program and provide fans with a superior experience at our venues.”
UT Vice-President and Athletic Director Mike O’Brien said the new partnership will have a positive impact for Rocket fans and for the UT Athletics program overall.
“We are very excited about our new partnership with The Aspire Group as it will bring more resources to our efforts to build our fan base and service our fans,” said O’Brien. “Our goal is to fill the Glass Bowl and Savage Arena with enthusiastic fans that will give us an even greater home-field or home-court advantage.”
The Aspire Group will create an on-campus Rockets Fan Relationship Management Center (FRMC) that will be staffed with a Manager of Ticket Sales & Service, a Coordinator of Database Marketing & Analytics and two Sales Consultants. Each FRMC employee will be committed to working with UT Athletics in providing superb customer service while maximizing ticket marketing, sales and service revenue. Aspire’s Regional Vice-President of Fan Relationship Management, Tony Garrett, will oversee the partnership. Garrett comes with a strong track record of success at the NBA’s Memphis Grizzlies, Atlanta Hawks and New Orleans Pelicans (then the Hornets), as well as running Tulane’s Athletic sales, where he oversaw sell-outs at the Green Waves’ new Yulman Football Stadium.
“We are excited to partner with the University of Toledo and anxious to contribute to their pursuit of Mid-American Conference championships,” stated Bill Fagan, SVP Fan Relationship Management for The Aspire Group. “We are honored to support the staff at the University of Toledo and help them grow revenues and enhance the Rockets fan experience.”
About The Aspire Group
The Aspire Group is an Atlanta-based global sports and entertainment marketing firm that specializes in enhancing every stream of revenue and building lifelong fans for our clients through superb fan engagement and service. The Aspire Group currently works with client partners in North America, Europe and Australia providing ongoing strategic and implementation support in ticketing, business consulting, research, marketing enhancement, and sport investment optimization. The Aspire Group has become the global leader in outsourced revenue enhancement with over 40 collegiate properties in the USA and over 100 additional sports and entertainment properties who have trusted Aspire to drive revenue, attendance and enterprise value. Recently, The Aspire Group was ranked by Forbes as one of the “Top Ten Best Places To Work For In Sports” and nominated by Sports Business Journal for a “Best in Property Consulting, Sales and Client Services” award.
For more information visit www.theaspiregroupinc.com.