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Princeton Tigers Partner With The Aspire Group To Enhance Community Engagement & Ticketing Efforts

Posted on: July 26th, 2016

The Princeton University Department of Athletics, as part of its commitment to providing the best possible fan experience at all of its athletic venues, has partnered with The Aspire Group, a global leader with a proven history of success in this area.

Aspire will play a major role in Princeton’s efforts to promote fan engagement, grow attendance and enhance the game-day experience at home athletic contests.

“We are excited to work with The Aspire Group as we look to further showcase the tremendous talents of our Princeton student-athletes and coaches to our Princeton fans and community partners,” stated Ford Family Director of Athletics, Mollie Marcoux ’91.

Aspire will develop an in-depth ticket marketing, sales and service plan complete with fan research, ticket pricing workshops and execution strategies. The Aspire Group’s Strategic Consulting and Research team will provide these services for Princeton after having conducted similar consulting services for other universities.

“We are excited to welcome Princeton University to The Aspire Group family,” stated Bill Duffy, Aspire’s CEO. “As a Princeton alum, I personally am thrilled to work with my alma mater to help grow its athletic brand, bring new fans to its venues and provide everyone who comes to see the Tigers with the best possible experience, one that will make them want to come back again and again.”

The implementation of this project will take place in three phases. The first phase will aim to understand the current state of Princeton’s ticket marketing, sales, and service strategy and conduct fan research in order to gain a 360-degree view of its current fans. The second phase will target new markets and customer offerings for the Princeton Tigers. In the final phase, Aspire will concentrate on helping Princeton drive action from the research that was conducted throughout the previous phases.

The goal of this partnership is to give Princeton insight in order to make key decisions that will ultimately lead to increased fan attachment to the Tiger brand as well as increased ticketing solutions.

For inquiries or further questions, please contact A.J. Smith at aj.smith@theaspiregroupinc.com

About Princeton Athletics

Princeton University has a long history of athletic success as a complement to the overall educational mission of one of the top academic institutions in the world, a combination that is summed up as Education Through Athletics and an Unmatched Tradition of Athletic Success. Princeton has 37 varsity teams, and approximately 1,000 student athletes compete for the Tigers each year. Princeton has won the Ivy League’s unofficial all-sports points championship 29 of the last 30 years, and the program has been the highest ranked Ivy League school and in the top 50 in Division I in the NACDA Directors’ Cup 20 of the 23 years it has been awarded. The 2015-16 Princeton Tigers won 14 Ivy League and 15 league championships.

 

About The Aspire Group

The Aspire Group is a global sports and entertainment marketing firm that specializes in enhancing all revenue streams while building lifelong fans for our clients through superb fan engagement and service. The Aspire Group currently works with client partners in North America, Europe and Australia providing ongoing strategic business consulting and research; outsourced services; and implementation support in all facets of sports business and investment optimization. Aspire has become the global leader in outsourced revenue enhancement with more than 60 collegiate properties in the USA and over 100 more sports and entertainment properties who have trusted Aspire to drive revenue, attendance and enterprise value. In the last two years, The Aspire Group was ranked by Forbes as one of the “Top 10 Best Places To Work For In Sports” and nominated by Sports Business Journal for a “Best In Property Consulting, Sales and Client Services” award for the second time and awarded a 2016 “Sales and Marketing” Stadium Business Award.

Holy Cross and Fordham Partner with The Aspire Group for Ram-Crusader Cup

Posted on: July 20th, 2016

The Ram-Crusader Cup has partnered with The Aspire Group, the global leader in sport & entertainment revenue enhancement, for a four-month remote ticket sales campaign out of the National Sales Center in Atlanta, Georgia. Equipped with the best ticket sales training in the industry through Aspire, two sales consultants have begun proactively reaching out to both Holy Cross and Fordham supporters to carry on the tradition of the historic Ram-Crusader Cup at Yankee Stadium.

“We are pleased to be working with the Aspire Group on our Ram-Crusader Cup football game at Yankee Stadium,” said Fordham Director of Athletics Dave Roach. “The game has already created a tremendous buzz among our alumni and fans and I’m sure Aspire will be able to build on excitement that going forward.”

“The Aspire Group is the best in the business, and I have no doubt they will help us to capitalize on the excitement around this special game.” said Holy Cross Director of Athletics Nathan Pine. “Their efforts will ensure that we have a strong turnout at Yankee Stadium on November 12.”

The Aspire Group has begun selling tickets on behalf of Holy Cross and Fordham Athletics for the 2016 Ram-Crusader Cup that will take place in the “House that Ruth Built” with both team’s alumni, past supporters, and most loyal fans. Aspire’s Senior Director of the National Sales Center, Darren Arnold, will oversee this partnership. Arnold comes with a strong background of experience in the sports industry and has overseen various collegiate campaigns including, the University of Pennsylvania Penn Relays, UMass Athletics, Central Intercollegiate Athletic Association Championships, and Southwestern Athletic Conference Championships.

“It is an honor to work closely with both Holy Cross and Fordham as they battle for The Cup once again at Yankee Stadium,” says Aspire Senior Director of National Sales, Darren Arnold. “This historic rivalry provides fans with a once-in-a-lifetime game day experience in New York City and Aspire looks forward to carrying on the tradition in its 31st iteration.”

For inquiries or further questions, please contact A.J. Smith at aj.smith@theaspiregroupinc.com

About Ram-Crusader Cup

First dedicated in 1951 to the memory of Major Frank W. Cavanaugh, who was an outstanding figure in the football coaching annals of both Fordham and Holy Cross, the award is jointly sponsored by the Holy Cross College Clubs of New York and Long Island. The award was proposed by William P. Walsh, who graduated from Holy Cross in 1952 and from Fordham Law School in 1957. While in college, Walsh, a Fordham football fan in his childhood years, worked as a summer camp counselor under the tutelage of Ed Danowski, FCO ‘34, a former Fordham football standout and then the University’s head coach. Walsh got the idea for a trophy when Danowski informed him in August 1951 that the two schools would be playing each other for the next four seasons, and that Danowski’s Rams would “pin back the ears” of the Crusaders. Feeling challenged, Walsh suggested the trophy be named for the “Iron Major,” whose last Fordham team had been captained by Danowski. He and classmate Joseph B. Breen, who also graduated from Fordham Law School, were appointed co-chairmen of the trophy committee. Holy Cross won that 1951 meeting, and the trophy was presented by John Cavanaugh, one of the Major’s nine children. The trophy has continued to be fought for ever since and carries on the memory of Cavanaugh, in both the Fordham and Holy Cross football histories.

For more information, please visit http://ram-crusadercup.com/.

About The Aspire Group 

The Aspire Group is a global sports and entertainment marketing firm that specializes in enhancing all revenue streams while building lifelong fans for our clients through superb fan engagement and service. The Aspire Group currently works with client partners in North America, Europe and Australia providing ongoing strategic business consulting and research; outsourced services; and implementation support in all facets of sports business and investment optimization. Aspire has become the global leader in outsourced revenue enhancement with more than 60 collegiate properties in the USA and over 100 more sports and entertainment properties who have trusted Aspire to drive revenue, attendance and enterprise value. In the last two years, The Aspire Group was ranked by Forbes as one of the “Top 10 Best Places To Work For In Sports” and nominated by Sports Business Journal for a “Best In Property Consulting, Sales and Client Services” award for the second time and awarded a 2016 “Sales and Marketing” Stadium Business Award.

 

University of Texas Rio Grande Valley Elevates Operation with New Partnership

Posted on: July 18th, 2016

The University of Texas Rio Grande Valley (UTRGV) Department of Athletics has partnered with The Aspire Group, the global leader in sport & entertainment revenue enhancement, to develop an in-depth Ticket Marketing, Sales and Service plan complete with fan research, ticket pricing workshop, and execution strategies. Aspire’s Strategic Consulting and Research (SC&R) team will work closely with UTRGV Athletics on these initiatives in order to engage their fan base, aligning their brand with the growth and innovation of the Rio Grande Valley, while staying true to the spirit of South Texas.

“We look forward to working closely with The Aspire Group to gain a 360 degree view of our fan base and develop an extensive Ticket Marketing, Sales and Service (TiMSS) plan,” stated Vince Volpe, Deputy Director of Athletics/Chief Operating Officer for UTRGV. “This TiMSS plan will be the catalyst in driving our Department forward as we expand our brand.”

The Aspire Group will collect insight through various surveys to establish an understanding of the current fan base and their connection to the University’s brand. The growing University community will be closely evaluated to create a sense of tradition and pride honoring the legacy institutions of the University of Texas – Pan American and the University of Texas – Brownsville while building for the future of the University of Texas – Rio Grande Valley.

“We are excited to launch this extensive partnership with UTRGV Athletics to provide their team with the necessary strategy to enhance and grow the engagement within their fan base and community,” stated Michael Farris, Director of Strategic Consulting & Research for The Aspire Group.  “With over 1.3 million people living within the Rio Grande Valley, UTRGV is a sleeping giant and the collaborative ticket marketing, sales, and service strategy that we will create with UTRGV will position them as the leading collegiate athletic program in Southern Texas. The team spirit and energy within their athletic department is sure to fuel this project to success.”

For inquires or further questions, please contact A.J. Smith at aj.smith@theaspiregroupinc.com

About The University of Texas Rio Grande Valley

The University of Texas Rio Grande Valley was created by the Texas Legislature on Dec. 7, 2012, in a historic move that combined the resources and assets of UTPA and UTB, and, for the first time, made it possible for residents of the Rio Grande Valley to benefit from the Permanent University Fund. The institution will also be home to a School of Medicine and will transform Texas and the nation by becoming a leader in student success, teaching, research and healthcare. UTRGV enrolled its first class in the fall of 2015, and the School of Medicine will open in 2016.

About The Aspire Group 

The Aspire Group is a global sports and entertainment marketing firm that specializes in enhancing all revenue streams while building lifelong fans for our clients through superb fan engagement and service. The Aspire Group currently works with client partners in North America, Europe and Australia providing ongoing strategic business consulting and research; outsourced services; and implementation support in all facets of sports business and investment optimization. Aspire has become the global leader in outsourced revenue enhancement with more than 60 collegiate properties in the USA and over 100 more sports and entertainment properties who have trusted Aspire to drive revenue, attendance and enterprise value. In the last two years, The Aspire Group was ranked by Forbes as one of the “Top 10 Best Places To Work For In Sports” and nominated by Sports Business Journal for a “Best In Property Consulting, Sales and Client Services” award for the second time and awarded a 2016 “Sales and Marketing” Stadium Business Award. For more information, please visit www.theaspiregroupinc.com.

Penn Athletics Extends Partnership With The Aspire Group

Posted on: June 28th, 2016

The University of Pennsylvania Athletics has selected The Aspire Group, the global leader in sport & entertainment revenue enhancement, to launch an on-site Fan Relationship Management Center (FRMC) in Philadelphia, Pennsylvania.  This on-site FRMC will be operated by one Selling Manager and one sales consultant with the function of selling new tickets and renewals for all ticketed Penn sports, including the Penn Relays.

For the past two years, the Penn Relays has partnered with The Aspire Group for remote ticket sales support out of Aspire’s National Sales Center in Atlanta, Georgia.  For the 2016 Penn Relays campaign, Aspire had two sales consultants dedicated to the campaign which resulted in a meaningful increase in sales revenue. One of those sales consultants, Riley Cain, has been named Manager of the Penn Athletics FRMC. Previously, Riley served as a Team Leader for Aspire’s National Sales Center.

“We are delighted to broaden our working relationship with The Aspire Group,” stated Roger Reina, Penn’s Senior Associate Athletic Director for External Affairs.  “Aspire’s dedicated sales force, and proven methodology, have delivered terrific revenue results at Penn and in college athletic programs across the country.”

“We look forward to continue our relationship with Penn Athletics and the Penn Relays in providing fans with an outstanding purchasing experience,” stated Bill Fagan, Aspire’s SVP & GM of Fan Relationship Management. “The relationship has grown over the last two years and reached a point where it made sense to partner with University of Pennsylvania Athletics on a year round basis.”

CJ Wiatr, Regional VP of Fan Relationship Management, will serve as the liaison between Aspire and Penn Athletics. Wiatr has worked for two NFL teams, the Dallas Cowboys and Cleveland Browns, and currently oversees 12 of The Aspire Group’s FRMC properties including the University of Maryland, University of Massachusetts, and Harvard University.

For inquiries or further questions, please contact A.J. Smith at aj.smith@theaspiregroupinc.com.

About Penn Athletics

The University of Pennsylvania’s Division of Recreation and Intercollegiate Athletics (DRIA) oversees 33 varsity programs and nearly 40 club programs for its undergraduate population, and also services the University’s recreational and intramural needs. Penn’s varsity programs compete at the NCAA Division I level as a member of the Ivy League. Since the inception of the Ivy League, Penn has won 204 conference championships. In that same time, three Penn teams and 24 individuals have won NCAA championships.

 

About The Aspire Group

The Aspire Group is a global sports and entertainment marketing firm that specializes in enhancing all revenue streams while building lifelong fans for our clients through superb fan engagement and service. The Aspire Group currently works with client partners in North America, Europe and Australia providing ongoing strategic business consulting and research; outsourced services; and implementation support in all facets of sports business and investment optimization. Aspire has become the global leader in outsourced revenue enhancement with more than 60 collegiate properties in the USA and over 100 more sports and entertainment properties who have trusted Aspire to drive revenue, attendance and enterprise value. In the last two years, The Aspire Group was ranked by Forbes as one of the “Top 10 Best Places To Work For In Sports” and nominated by Sports Business Journal for a “Best In Property Consulting, Sales and Client Services” award for the second time and awarded a 2016 “Sales and Marketing” Stadium Business Award.  For more information, please visit www.theaspiregroupinc.com.

Lancashire CCC Scoops Up Top Award In Madrid

Posted on: June 11th, 2016

LANCASHIRE COUNTY Cricket Club ran out winners at the prestigious global 2016 Stadium Business Awards which were held at the Santiago Bernabéu, home of Real Madrid, last week.

The Club picked up the Sales and Marketing Award for their pioneering work with US-based The Aspire Group last season which saw Lancashire incorporate a multi-year ticket marketing, sales and service (TiMSS) strategy into its sales plans for this summer’s international matches between England and Pakistan at Emirates Old Trafford.

This was the first time in the United Kingdom that a sports venue had implemented this successful and innovative fan segmentation method into its ticketing strategies.

A detailed programme of customer research was undertaken to define varying demographics and profiles of customer base to inform the creation of segmented new stand led experiences.

The judging panel commented: “LCCC and Aspire have crafted the most sophisticated, incisive and creative fan segmentation and engagement strategy being implemented anywhere in the world outside of the USA.”

Lancashire County Cricket Club’s CEO, Daniel Gidney, said: “We are delighted and proud to have won this award, which recognises our pioneering work with The Aspire Group. To see off world-wide competition including Melbourne Storm and England Rugby is fantastic for the team at Emirates Old Trafford, Cricket and UK Sport as a whole.

“The TiMSS strategy allowed the Club to achieve a thorough researched-based review of its pricing strategy which moved from a low, middle and high model to a much higher level of pricing complexity.

“The approach allowed us to develop a ‘pockets of scarcity’ concept rather than scatter gunning to sell a large capacity stadium. We discovered that by selling smaller sections and experiences out first, where restricting supply when demand is too wide was a successful method. As a result of this all of our higher priced and premium inventory for our upcoming International matches between England and Pakistan at Emirates Old Trafford have sold out.”

“The Aspire Group is honoured to have partnered with a progressive and innovated organisation such as Lancashire County Cricket Club. As a Lancashire native and lifelong Red Rose fan it was particularly gratifying for me to see the cutting-edge work that our Strategic Consulting & Research team provided and it being recognised at the highest level of Stadium Business,” said Dr. Bernie Mullin, Aspire’s Founder and Chairman.

“The sales results for the Pakistan Test Match Series that have already been achieved speak for themselves.”

To read press release, click here.

Long Beach State Partners With The Aspire Group For Ticket Sales and Service

Posted on: June 11th, 2016

Long Beach State Athletics has partnered with The Aspire Group, the global leader in athletic revenue enhancement, to form an on-site Fan Relationship Management Center (FRMC) in Long Beach, California. This on-site FRMC will include one selling manager and one sales consultant, who will provide ticket sales and service support for all ticketed Long Beach State athletic events.

“We are thrilled to partner with the Aspire Group to grow the Long Beach State fan base,” said Rob Clark, Sr. Associate Athletic Director for External Relations. “Building genuine relationships with our alumni and community are critical to growing a new generation of Beach Athletics fans and this partnership will enhance our ability to provide a first-rate, personalized experience for more supporters.”

“The Aspire Group employees receive the best ticket sales and service training in the sports industry and this training is transferred into every partnership that we work with,” stated Bill Fagan, Aspire’s SVP & GM of Fan Relationship Management. “We look forward to providing Long Beach State with a unique set of services that will provide the edge in achieving their goals in regards to ticketing.”

Aspire’s Regional Vice President of Fan Relationship Management, Tony Garrett, will oversee this partnership. Garrett comes with a strong track record of success at the NBA’s Memphis Grizzlies, Atlanta Hawks, and New Orleans Pelicans, as well as running Tulane’s Athletic sales, where he oversaw sell-outs at the Green Waves’ new Yulman Stadium.

About Long Beach State Athletics
Long Beach State is an NCAA Division I university with a strong tradition in athletics. Since its founding in 1949, Long Beach State has won 13 national championships, produced hundreds of Olympians, and has been one of the elite athletics programs in the Big West Conference. LBSU claimed the Big West Commissioner’s Cup for five consecutive years from 2011-15, an award given to the conference’s best overall athletics department. Long Beach State has been home to Hall of Fame coaches like Ron Allice, Brian Gimmillaro, and Jerry Tarkanian, along with world-class student-athletes like Misty May, Danielle Scott, Ed Ratleff, LaTaunya Pollard, Jered Weaver, Troy Tulowitzki, Evan Longoria and many others. Long Beach State is currently home to 37,500 undergraduate and post-graduate students, making it one of the largest public universities in the State of California.

About The Aspire Group
The Aspire Group is a global sports and entertainment marketing firm that specializes in enhancing all revenue streams while building lifelong fans for our clients through superb fan engagement and service. The Aspire Group currently works with client partners in North America, Europe and Australia providing ongoing strategic business consulting and research; outsourced services; and implementation support in all facets of sports business and investment optimization. Aspire has become the global leader in outsourced revenue enhancement with more than 60 collegiate properties in the USA and over 100 more sports and entertainment properties who have trusted Aspire to drive revenue, attendance and enterprise value. In 2015, The Aspire Group was ranked by Forbes as one of the “Top 10 Best Places To Work For In Sports” and nominated by Sports Business Journal for a “Best In Property Consulting, Sales and Client Services” award for the second time. For more information, please visit www.TheAspireGroupInc.com.

The Aspire Group’s Work With Emirates Old Trafford’s Lancashire County Cricket Club (LCCC) Recognized At 2016 TheStadiumBusiness Awards

Posted on: June 1st, 2016

On June 1st, the annual TheStadiumBusiness Awards will take place in Madrid, Spain and this year LCCC and The Aspire Group are shortlisted as a finalist in the Sales & Marketing category based on their work together on Ticket Marketing, Sales and Service Planning for the 2015 season.

In 2014, LCCC partnered with Aspire to conduct a ticket pricing/ yield management workshop and used those results to develop a comprehensive Ticket Marketing, Sales and Service (TiMSS) plan for the upcoming 2015 International fixtures.

Aspire rescaled the ground based on research that revealed several fan interest segments, then they priced and packaged these sections accordingly.

Daniel Gidney, Chief Executive at Lancashire County Cricket Club, which has also been shortlisted in two other categories, said: “We are extremely proud to be shortlisted in the sales and marketing category for such a prestigious industry award, and is testament to the insight, planning and successful delivery of the 2015 ticketing strategy that we worked closely with Aspire on.”

“The partnership between LCCC and Aspire made sure the 2015 International fixtures were a success even before a ball was bowled,” stated Jamie Clarke, Aspire’s Director of UK National Sales & Service Center. “The team comprising of both current LCCC staff and Aspire personnel were able to implement the Ticket Marketing, Sales and Service plan and engage with fans on a new level which saw them attend in such high numbers for games.”

“We have enjoyed a long partnership with LCCC and look forward to continue to work with them for both International and Domestic cricket over the coming years,” concluded Clarke.

To read the full case study on The Aspire Group’s work with Lancashire Country Cricket Club, click here.

Ottawa Fury FC Unleashes New Partnership With The Aspire Group

Posted on: May 23rd, 2016

The Aspire Group, the global leader in sport & entertainment revenue enhancement, today announced a partnership with Ottawa Fury FC of the North American Soccer League to raise awareness of the entertainment Fury delivers and help drive ticket sales.  Aspire’s National Sales Center will provide three dedicated staff over an eight-week period to speak with Ottawa area residents about the Fury game day experience at TD Place, the caliber of play and the value delivered by Fury’s affordable ticket prices.

“The Aspire Group is a global leader in communicating value to the marketplace and delivering fans to the stands,” said John Mathers, VP Ticketing and Marketing for Fury FC’s parent company the Ottawa Sports and Entertainment Group.  “Fury FC is great story and I’m confident The Aspire Group will tell it with passion and deliver results.”

“It’s an honour to partner with Fury FC on their awareness and ticketing efforts this season,” said Darren Arnold, Senior Director of the National Sales Center in Atlanta, Georgia.  “It is clear that there is a passionate fan base that is hungry for professional soccer in Ottawa/Gatineau and our goal is to inform those fans that Fury plays a tremendous game and delivers a world-class fan experience at every match.”

The Aspire Group has already worked with over 70 professional and amateur sports teams and leagues around the world including major Canadian brands such as the Canadian Football League, the Toronto Argonauts, Ottawa 67’s and the Vancouver Giants.  Mr. Arnold, who was previously based in Ottawa, will personally oversee Aspire’s dedicated Fury FC partnership team from its global headquarters in Atlanta.

For inquiries or further questions, please contact A.J. Smith at aj.smith@theaspiregroupinc.com (Director, Client Partner Development).

About The Aspire Group

The Aspire Group is a global sports and entertainment marketing firm that specializes in enhancing all revenue streams while building lifelong fans for our clients through superb fan engagement and service. The Aspire Group currently works with client partners in North America, Europe and Australia providing ongoing strategic business consulting and research; outsourced services; and implementation support in all facets of sports business and investment optimization. Aspire has become the global leader in outsourced revenue enhancement with more than 60 collegiate properties in the USA and over 100 more sports and entertainment properties who have trusted Aspire to drive revenue, attendance and enterprise value. In 2015, The Aspire Group was ranked by Forbes as one of the “Top 10 Best Places To Work For In Sports” and nominated by Sports Business Journal for a “Best In Property Consulting, Sales and Client Services” award for the second time. For more information, please visit www.theaspiregroupinc.com.

Massachusetts Athletics Selects The Aspire Group As Official Ticket Marketing, Sales and Service Provider Through 2019

Posted on: February 23rd, 2016

Massachusetts Athletics has reached an agreement with The Aspire Group, the global leader in sport & entertainment revenue enhancement, to build an on-campus Fan Relationship Management Center (FRMC). The FRMC will provide Ticket Marketing, Sales and Service support for football, men’s and women’s basketball, men’s hockey, men’s lacrosse and softball. The UMass FRMC will include a Manager, Database Coordinator, Group Sales Consultant, and two Sales and Service Consultants.

The goal is to provide the Minutemen fans with excellent customer service, grow individual sports attendances, and generate incremental athletic revenues.  In addition to administering Massachusetts Athletics’ ticket sales operation, Aspire’s Strategic Consulting & Research team will also provide support in fan research and ticket pricing workshops to jump-start the partnership.

“This marks a gigantic leap forward in our ability to reciprocate the passion and commitment our fans show us on a daily basis,” stated Alan Pandiani, Massachusetts Athletics Associate Director of Sales and Fan Experience. “It is truly exciting to know that you are partnering with a firm that will continually deliver the most cutting-edge strategies and tactics for building fan engagement and growing attendance. Aspire is a pivotal component of our long-term strategy for UMass Athletics.”

In July 2015, Aspire executed a 20 week remote outbound ticket sales campaign for football, men’s basketball and men’s hockey that produced over $126K in revenue, over $32,000 of the total revenue was generated through remote email marketing efforts.

“After ten years as a professor at UMass earlier in my career, I am excited for this opportunity to return to campus with Aspire in supporting the Minutemen nation,” stated Bernie Mullin, Chairman & CEO of The Aspire Group. “It is a great privilege to work with Ryan Bamford and the UMass athletic staff in striving for world-class customer service and delivering peak performance in ticket marketing, sales, and service.”

The Aspire Group has named Doug Bean as Manager of the UMass FRMC. Previously, Doug was the Manager at Aspire’s Rutgers FRMC, which in 2015 broke records for average football season attendance, the highest crowd for a football game, highest wrestling season attendance, and the highest attendance for a wrestling match.

CJ Wiatr, Regional VP of Fan Relationship Management for The Aspire Group, will serve as the liaison between Aspire and Massachusetts Athletics. Wiatr has worked for numerous NFL teams such as the Dallas Cowboys and Cleveland Browns, and currently oversees twelve of The Aspire Group’s FRMC properties including the University of Minnesota, University of Kansas, and the University of Maryland.

For inquiries or further questions, please contact A.J. Smith at aj.smith@theaspiregroupinc.com (Director, Client Partner Development).

 

About University of Massachusetts Athletics 

As the flagship campus of America’s education state, the University of Massachusetts Amherst is the leader of the public higher education system of the Commonwealth, making a profound, transformative impact to the common good. Founded in 1863, it is the largest public research university in New England, distinguished by the excellence and breadth of our academic, research and community outreach programs. University of Massachusetts ranks 29th among the nation’s top public universities, moving up 11 spots in the past two years in the U.S. News & World Report’s annual college guide.

Massachusetts Athletics boasts 21 NCAA-sponsored sports for more than 600 student-athletes. Led by Director of Athletics Ryan Bamford, the Minutemen and Minutewomen compete in the Atlantic 10, Hockey East, Colonial Athletic Association (men’s lacrosse), Eastern College Athletic Conference and as an FBS Independent in football.

 

About The Aspire Group

The Aspire Group is a global sports and entertainment marketing firm that specializes in enhancing all revenue streams while building lifelong fans for our clients through superb fan engagement and service. The Aspire Group currently works with client partners in North America, Europe and Australia providing ongoing strategic business consulting and research; outsourced services; and implementation support in all facets of sports business and investment optimization. Aspire has become the global leader in outsourced revenue enhancement with more than 40 collegiate properties in the USA and over 100 more sports and entertainment properties who have trusted Aspire to drive revenue, attendance and enterprise value. In 2015, The Aspire Group was ranked by Forbes as one of the “Top 10 Best Places To Work For In Sports” and nominated by Sports Business Journal for a “Best In Property Consulting, Sales and Client Services” award for the second time. For more information, please visit www.theaspiregroupinc.com.

Penn Athletics passes the ticket sales baton to The Aspire Group for Penn Relays and Basketball in 2016

Posted on: February 2nd, 2016

Penn Athletics has announced a renewal with The Aspire Group, the global leader in athletic revenue enhancement, as its exclusive third-party ticket sales resource for the Penn Relays after The Aspire Group’s tremendous success last year. The agreement builds upon last year’s contract to also include remote ticket sales support for Penn Men’s Basketball. On January 11, two dedicated sales representatives out of The Aspire Group’s National Sales Center (NSC) started proactively reaching out to both existing and potential supporters of Penn Athletics to bring them out for the remainder of the men’s basketball season as well as the upcoming Penn Relays in April.

“We are delighted to expand our working relationship with the Aspire Group,” said Roger Reina, Penn’s Senior Associate Athletics Director for External Affairs. “In addition to the excitement surrounding Penn Relays in an Olympic year leading to the Games in Rio, adding Aspire to build on the enthusiasm surrounding the return of Head Coach Steve Donahue to Penn men’s basketball makes them the right fit at the right time.”

“We are excited to continue our partnership with Penn Athletics in providing a world-class fan experience for the Penn Relays.  Building off our success with last year’s event as well as it being an Olympic year, we are thrilled to be taking this event at historic Franklin Field to the next level in 2016,” stated Darren Arnold, Senior Director of Aspire’s National Sales Center. “Beyond the Penn Relays, we’re very eager for the opportunity to partner with Penn Athletics to sell men’s basketball ticket packages.  With the great tradition of Quakers basketball, and the passionate sports fans of Philadelphia, we know the partnership is sure to be a slam-dunk.”

The Aspire Group brings its industry-leading “Next Practices” in ticket marketing, sales and service to begin campaigning for this season’s Men’s Basketball and spearhead Penn’s flagship Penn Relays with the focus in renewing 2015 ticket accounts and creating even stronger relationships with fans for 2016.

 

About Penn Athletics

A member of the Ivy League since its inception in the 1950s, the University of Pennsylvania sponsors 33 varsity intercollegiate programs—17 men’s sports, 16 women’s sports—and boasts nearly 1,000 intercollegiate athletes among its student body. Penn is home to two of the most iconic sporting venues in the country, Franklin Field (football) and The Palestra (basketball).

For more information, visit www.pennathletics.com

 

About Penn Relays

First run in 1895, The Penn Relays is the oldest and largest track and field event in the United States. Contested every year during the last weekend of April, the Relays bring in over 20,000 competitors from around the globe to compete in front of over 110,000 fans during the three days of the carnival. Over 250 individuals who have competed in The Penn Relays have gone on to win Olympic Gold medals during their careers.

For more information, visit www.thepennrelays.com

 

About The Aspire Group

The Aspire Group is a global sports and entertainment marketing firm that specializes in enhancing all revenue streams while building lifelong fans for our clients through superb fan engagement and service. The Aspire Group currently works with client partners in North America, Europe and Australia providing ongoing strategic business consulting and research; outsourced services; and implementation support in all facets of sport business and investment optimization. Aspire has become the global leader in outsourced revenue enhancement with more than 40 collegiate properties in the USA and more than 100 additional sports and entertainment properties who have trusted Aspire to drive revenue, attendance and enterprise value. In 2015, The Aspire Group was ranked by Forbes as one of the “Top 10 Best Places To Work For In Sports” and nominated by Sports Business Journal for a “Best In Property Consulting, Sales and Client Services” award for the second time.

For more information, please visit www.theaspiregroupinc.com.

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