Archive for our ‘News’ Posts

The Aspire Group and Pepperdine Athletics Announce Multi-Year Partnership

Posted on: March 7th, 2017

The Aspire Group announced an outsourced ticketing partnership with the Pepperdine University Athletics Department to build an on-campus Fan Relationship Management Center (FRMCSM) in Malibu, California. Aspire’s 5th California-based FRMCSM will support all ticketed sports and provide best-in-industry customer service to both valued season ticket holders and members of the Pepperdine community. 

“We believe our new strategic partnership with The Aspire Group will strengthen the Pepperdine Waves brand in the community and lead to increased fan engagement through a data-driven and more targeted approach to sales and marketing,” Pepperdine Director of Athletics Dr. Steve Potts said. “These deeper fan relationships, coupled with our existing top-tier marketing and communications staff, will enhance the game-day experience for our student-athletes, faculty, staff and fans.”

“We are thrilled to have Pepperdine join the Aspire family,” said Bill Duffy, CEO of The Aspire Group. “Aspire is well-versed in the Southern California market.  We look forward to utilizing that expertise, as well as our experience from our other 30 FRMCs across the globe, to provide Pepperdine fans with the excellent customer service they deserve.”

Tony Garrett, Regional VP of Fan Relationship Management, will serve as the liaison between Aspire and Pepperdine Athletics. Garrett currently oversees all Aspire’s California FRMCSMs, including the University of California – Irvine, Long Beach State, University of California – Riverside, and Santa Clara University.

Pepperdine is Aspire’s 10th partner of 2017. In 2016, Aspire added 32 new partners to its portfolio of over 190 professional and collegiate properties, generating over $200 million in ticket and related donation revenue globally.

 

About Pepperdine Athletics

Since making the move to Malibu in 1972, Pepperdine University’s intercollegiate athletics program has carved out a unique niche that is perhaps unmatched by its NCAA Division I counterparts. No school with an undergraduate enrollment the size of Pepperdine has achieved such across-the-board athletics success during the past 30-plus years. Pepperdine has won NCAA Division I team championships in five different men’s sports – one of just 17 schools to accomplish this feat — and nine overall. Of that elite group, Pepperdine is the only school not affiliated with a major conference and is by far the smallest in terms of enrollment. Pepperdine has won a total of 25 team or individual national championships. Pepperdine is classified as an NCAA Division I-AAA school (Division I schools that do not sponsor football), and the Waves are one of the very best of their kind. Entering the 2016-17 school year, Pepperdine had won 194 regular-season or tournament conference titles and had 297 student-athletes earn All-American honors.

About The Aspire Group

The Aspire Group is a global sports and entertainment marketing firm specializing in providing our partners with the most innovative ticket marketing, sales and service solutions in the sport industry.  Aspire created the Ticket Marketing, Sales & Service (TiMSSSM) niche, revolutionizing the Intercollegiate Athletics space with the first Fan Relationship Management Center (FRMCSM) at Georgia Tech in 2009.  Over 190 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance and enterprise value growth through the combination of strategic consulting and research services, data insights and best-in-industry fan relationship management. For more information, visit www.theaspiregroupinc.com.

For inquiries, contact:
A.J. Smith: 404-389-9100 or aj.smith@theaspiregroupinc.com

USF Athletics & The Aspire Group close in on $1 million in new ticket sales

Posted on: March 2nd, 2017

It was this time last year The Aspire Sport Marketing Group and the University of South Florida (USF) Athletics were signing a contract for an on-campus Fan Relationship Management CenterSM (FRMCSM) in Tampa, FL.  With heightened expectations and the support of USF Athletics, the FRMC, led by Brandon Lopez Manager of Sales & Service, hit the ground running.

In the first year of operation and with Aspire only being responsible for NEW ticket sales, the FRMCSM has achieved the following:

  • Generated $847,000 in NEW ticket revenue across all ticketed sports
  • Brought in $126,000 in donation revenue attached to tickets
  • Increased NEW football season tickets and flex plans sold by 67% and 1141%, respectively
  • Increased football group ticket revenue by 82%
  • Set record for most football flex plans sold in USF history
  • Increased men’s basketball flex plans and group tickets sold by 100% and 109%, respectively
  • Increased women’s basketball flex plans sold by 680%
  • Increased women’s basketball group ticket sold and revenue by 49% and 88%, respectively
  • Increased men’s soccer group tickets sold and revenue by 602% and 403%, respectively
  • Increased women’s soccer group tickets sold and revenue by 359% and 139%, respectively
  • Increased women’s volleyball group tickets sold by 60%
  • Increased softball group tickets sold and revenue by 46% and 46%, respectively

“While the sales numbers have been incredible, it’s the level of professionalism, the genuine care for our brand, and Aspire’s desire to improve the experience for our student-athletes and fans alike that have made the greatest impression on me,” said Andrew Goodrich, Senior Associate Director of Athletics for External Relations at USF Athletics.

USF and the FRMCSM saw an immediate impact from the partnership through cultivating relationships with Bulls’ fans and the community.  The focus was not only building the fan base for the dominant revenue-generating sports like football and men’s and women’s basketball, but also the other ticketed sports.

“It has been a privilege for me to return home to my alma mater and contribute to the success of the USF program,” said Brandon Lopez, FRMC Manager of Sales & Service. “As the truest example of a partner, USF Athletics has provided us the support we needed to thrive as an FRMC to make huge impacts on attendances and revenue across all sports. With all the hard work and dedication the ticket sales team has put in this year, it excites me to see what we accomplish in Year 2.”

Denver Athletics Brings in The Aspire Group for Ticketing Partnership

Posted on: February 27th, 2017

ATLANTA, GA – The Aspire Group announced a five-year partnership with University of Denver (DU) Athletics for outsourced ticket marketing, sales & service support. The partnership includes an on-campus Fan Relationship Management Center (FRMCSM) for the Pioneers along with full integration into Aspire’s data insights platform. 

“We look forward to a successful partnership with the Aspire Group, especially as it relates to their data insight capabilities and proven track record of positive results. They understand our culture of emphasizing high customer service to both our valued season ticket holders and members of Pioneer Movement,” Vice Chancellor for Athletics, Recreation and Ritchie Center Operations, Peg Bradley-Doppes said. “This partnership will ensure our student-athletes have an even more impressive home field advantage, leading to additional sellouts and welcoming in greater numbers of the Denver community to be a part of one of the premier NCAA Division I athletics programs in the nation.”

The DU FRMCSM will include a specialized staff of seven dedicated to new ticket sales, service and retention, database marketing and analytics, and group sales. These specializations combined with Aspire’s cutting-edge data insights platform, and industry-leading fan research and strategy development will provide DU fans with an unmatched customer experience.

“This partnership is nostalgic for me. Ever since I left DU after serving as Vice Chancellor of Athletics from 1995-1999, I’ve been eager to get back to campus,” said Bernie Mullin, Chairman & Founder of The Aspire Group. “Aspire is thrilled to partner with such a prestigious University and provide DU fans with the highest level of customer service.”

Tony Garrett, Regional VP of Fan Relation Management will serve as the liaison between Aspire and DU. Garrett currently manages 13 of Aspire’s 29 FRMCsSM including the University of South Florida, University of Toledo, and 2016 Big East Men’s Basketball Champions, Seton Hall University.

The University of Denver is Aspire’s 8th new partner of 2017. In 2016, Aspire added 32 new partners to the portfolio of over 190 professional and collegiate properties with over $200 million in ticket and related donation revenue generated globally.

 

About Denver Athletics

The winner of eight of the last nine I-AAA Directors’ Cups and 31 NCAA Championships, the University of Denver athletic department sponsors 17 NCAA Division I sports and currently has four coaches on staff that have earned National Coach of the Year honors. In addition to the University’s team championships, DU’s student-athletes have captured 118 individual National Championships and 394 All-America honors, including 26 in 2015-16. The Pioneers have combined for 90 conference championships and 170 NCAA Tournament appearances. In the classroom, Denver’s student-athletes averaged a 3.353 in 2015-16, and 119 student-athletes finished with a 3.5 grade point average or higher. DU has had 52 Academic All-Americans in its history.

About The Aspire Group

The Aspire Group is a global sports and entertainment marketing firm specializing in providing our partners with the most innovative ticket marketing, sales and service solutions in the sport industry.  Aspire created the Ticket Marketing, Sales & Service (TiMSSSM) niche, revolutionizing the Intercollegiate Athletics space with the first Fan Relationship Management Center (FRMCSM) at Georgia Tech in 2009.  Over 190 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance and enterprise value growth through the combination of strategic consulting and research services, data insights and best-in-industry fan relationship management. For more information, visit www.theaspiregroupinc.com.

For inquiries, contact:
A.J. Smith: 404-389-9100 or aj.smith@theaspiregroupinc.com

Denver Outlaws Partner with The Aspire Group for Remote Sales Campaign

Posted on: February 27th, 2017

(ATLANTA, GA) – The Aspire Sport Marketing Group announced a partnership with the Denver Outlaws Major League Lacrosse (MLL) team to support ticket sales initiatives for the upcoming 2017 season.  The sales staff will focus on selling season and group tickets, including the Mile High Fourth of July, the game and annual fireworks show, out of Aspire’s National Sales Center in Atlanta, GA. 

“We are really excited to partner with Aspire this upcoming season,” Senior Ticket Sales Manager for the Denver Outlaws Elizabeth Goodman said. “Denver has become the lacrosse capital of the West and we are happy to have Aspire help us grow the game. The Outlaws have the best fans in the MLL and we cannot wait to grow our fan base even more.”

Averaging over 9,000 fans per game, the Outlaws have led the league in attendance 10 out of 11 seasons of their existence. In 2015, the Outlaws had a franchise high of 31,644 fans attend their annual Mile High Fourth of July game.

“Colorado has an unbelievable sporting culture and the Outlaws are a part of that fabric,” said Marcus Myrick, director of Aspire’s national sales center.  “We are pleased to be able to assist the defending MLL champions in their quest to grow the sport of lacrosse in the state.”

Aspire’s National Sales Center (NSC) has worked with 44 sport & entertainment properties on remote sales support collegiate and professional programs and events.  Most recently, the NSC sold for the Orange Bowl in Miami, Florida and eclipsed $1 million in ticket revenue for the Honda Battle of the Bands campaign in Atlanta, GA.

 

About the Denver Outlaws

The Denver Outlaws kicked off their inaugural season on May 20, 2006 by setting the Major League Lacrosse (MLL) attendance record, driving 13,167 lacrosse fans into INVESCO Field at Mile High.  In 2013, the Outlaws had the greatest season in the history of Major League Lacrosse winning all 14 of their regular season games to become the first undefeated team in MLL history.  In 2014, the Denver Outlaws followed up their historic 2013 campaign by capturing the franchise’s first MLL Championship. The Outlaws captured their second Steinfeld Trophy with a come-from-behind 19-18 victory over the Ohio Machine in the 2016 MLL Championship game.

About The Aspire Group

The Aspire Group is a global sports and entertainment marketing firm specializing in providing our partners with the most innovative ticket marketing, sales and service solutions in the sport industry.  Aspire created the Ticket Marketing, Sales & Service (TiMSSSM) niche, revolutionizing the Intercollegiate Athletics space with the first Fan Relationship Management Center (FRMCSM) at Georgia Tech in 2009.  Over 190 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance and enterprise value growth through the combination of strategic consulting and research services, data insights and best-in-industry fan relationship management. For more information, visit www.theaspiregroupinc.com.

For inquiries, contact:
A.J. Smith: 404-389-9100 or aj.smith@theaspiregroupinc.com

Bill Fagan Honored as SportsBusiness Journal’s 2017 Forty under Forty

Posted on: February 22nd, 2017

The Aspire Sport Marketing Group’s Chief Operating Officer Bill Fagan has been selected for SportsBusiness Journal’s 2017 Forty under Forty, an award recognizing the best young talent for their achievements and success in the sports business. 

“Nice to see a quality individual like Bill Fagan recognized for his accomplishments in helping to grow Aspire into one of the most powerful and well-thought of companies in the ticket sales outsourcing space,” said Bill Sutton, Director of the Sport and Entertainment Management MBA program at USF.  “Bill is a young rising star helping to train and develop other young talented people into stars that will help form a constellation of talent for Aspire.”

Fagan oversees all business acquisitions, client partner development and retention for Atlanta, GA headquartered Aspire’s 47 active partnerships across the globe, achieving a 94% retention rate this past year.  In the past 2 years, Fagan’s efforts have led to many additions of best of brand partnerships to Aspire’s portfolio of 190 sport and entertainment properties, including the NFL Pro Bowl, University of Oregon, Auburn University, University of Texas, University of Connecticut, University of South Florida, the Orange Bowl & the College Football Playoff.

In 2016 alone, Bill’s oversite of Fan Relationship Management produced over $200 million in ticket & donation related revenue for client partners, along with an additional $50 million in annual revenue from strategic consulting & research work, particularly in yield management/ strategic pricing.

In addition to Fagan’s client success, remarkable work ethic, and ability to attract superb leadership talent, Fagan might be even better known for his passion for cultivating young leaders in the sports industry. Bill has oversite for recruiting and managing all Aspire’s 185 employees. Since being hired as Aspire’s first employee and manager for Georgia Tech Athletics ticket sales in 2009, Fagan has developed more than 50 employees from entry-level positions into managerial roles.

The Middletown, Connecticut native attended the University of Miami for undergraduate business education, cutting his teeth with the Orange Bowl Committee and Miami Dolphins before joining the Phoenix Suns in 2004.  After breaking sales records in Phoenix with the Suns and Phoenix Roadrunners, Fagan moved into leadership as Director of Sales & Service with the Moncton Wildcats in New Brunswick, Canada.  The diversity of experience set Fagan up well to join the NBA’s Charlotte Bobcats as part of the ticket sales management team, until 2009 when he was hired by The Aspire Group.

Outside of his role as COO, Fagan is completing an Executive MBA in Business Administration with extra concentration in Leadership & Strategy from Emory University’s Goizueta Business School. He is ranked in the top tier of his 2017 graduating class.

 

About The Aspire Group

The Aspire Group is a global sports and entertainment marketing firm specializing in enhancing client partners’ revenue streams while building lifelong fans through superb fan engagement and customer service. Aspire created the Ticket Marketing, Sales & Service (TiMSSSM) niche, revolutionizing the Intercollegiate Athletics space with the first Fan Relationship Management Center (FRMCSM) at Georgia Tech in 2009. Over 190 collegiate and professional partners have trusted Aspire to drive revenue, attendance and enterprise value growth through the combination of strategic consulting and research services, data insights and best-in-industry fan relationship management.

For inquiries, contact:
A.J. Smith: 404-389-9100 or aj.smith@theaspiregroupinc.com

Calgary Stampede Enters Consulting Partnership with The Aspire Group

Posted on: February 2nd, 2017

ATLANTA, GA – The Aspire Sport Marketing Group and the Calgary Stampede have announced a partnership for ticket marketing, sales & service (TiMSSSM) consulting support. Aspire’s Strategic Consulting & Research (SC&R) team’s mission is to identify additional opportunities to drive revenue and increase ticket sales for the annual rodeo and evening show. 

“We are very excited to partner with The Aspire Group to assist in the development of winning sales strategies that set us up for our 2017 festival and beyond,” said Jason Coxford, Sales & Marketing Manager.

The partnership was launched in early January with a three-day on-site visit from Bill Duffy, CEO and Michael Farris, Director of Strategic Consulting & Research, that included one-on-one interviews throughout the organization and “greenlight” brainstorm sessions. From the visit, the team will produce a report highlighting opportunities to enhance the Stampede’s sales and marketing strategies.

“We look forward to working with the Stampede staff and building a customized TiMSSSM Plan that will provide the Calgary Stampede with framework and strategies to make sure the 2017 festival is the best yet,” stated Bill Duffy, The Aspire Group’s CEO.

The Aspire Group has provided similar services to multiple sports & entertainment properties including the Florida Panthers (NHL), Florida Citrus Sports and, most recently, The Open (Golf). The Calgary Stampede is The Aspire Group’s 7th client partner added in 2017.

 

About the Calgary Stampede

The Calgary Stampede celebrates the people, the animals, the land, the traditions and the values that make up the unique spirit of the west. The Calgary Stampede contributes to the quality of life in Calgary and southern Alberta through our world-renowned Stampede, year-round facilities, western events and several youth and agriculture programs. Exemplifying the theme We’re Greatest Together, we are a volunteer-supported, not-for-profit community organization that preserves and celebrates our western heritage, cultures and community spirit. All revenue is reinvested into Calgary Stampede programs and facilities. For more information, visit www.calgarystampede.com.

About The Aspire Group

The Aspire Group is a global sports and entertainment marketing firm that specializes in enhancing our client partners’ ticket revenue streams while building lifelong fans through superb fan engagement and customer service. Aspire created the Ticket Marketing, Sales & Service (TiMSSSM) niche, revolutionizing the Intercollegiate Athletics space with the first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over 185 collegiate and professional partners have trusted Aspire to drive revenue, attendance and enterprise value growth through the combination of strategic consulting research services and best-in-industry fan relationship management.

Aspire Surpasses $1 Million In Sport & Entertainment Ticket Revenue for Historically Black Colleges & Universities (HBCU) Clients

Posted on: December 6th, 2016

The Aspire Group, the global leader in sport & entertainment revenue enhancement, recently eclipsed $1 million in total new ticket sales revenue for its HBCU clients. Aspire’s HBCU partnerships include Honda Battle of the Bands (2013-present), 2015 CIAA Men’s Basketball Championship, 2015 SWAC Football Championship, Florida A&M in the 2016 5th Quarter Classic and the 2015 and 2016 AT&T Nation’s Football ClassicAspire’s National Sales Center provides remote ticket sales support for HBCU clients and now, using its expertise in this unique market, will have a specialization specifically dedicated to year round support for HBCU properties who are looking to provide their fan bases with exceptional customer service.

Aspire’s involvement in the HBCU community began in 2013 with a partnership with Urban Sports & Entertainment Group to provide remote ticket sales support for Honda Battle of the Bands. Since 2013, Aspire has increased attendance of the event by an average of 30% year over year and looks to continue that growth for the 2017 event.

“HBCU is a proud community with a rich history and passion for live sports and entertainment.  We are excited to launch this initiative to support schools with attendance growth, revenue enhancement, and improved fan satisfaction,” stated Founder & Chairman, Bernie Mullin. “This specialization will give HBCU programs the ability to provide their fans with the same level of customer service and gameday experience that is now expected for all sport & entertainment events. When fans feel they are being invested in, it makes all the difference in the longevity of the fan’s commitment to the brand.”

About The Aspire Group

The Aspire Group is a global sports and entertainment marketing firm that specializes in enhancing our client partners’ ticket revenue streams while building lifelong fans through superb fan engagement and customer service. Aspire created the Ticket Marketing, Sales & Service (TiMSSSM) niche in 2009, revolutionizing the Intercollegiate Athletics space. 178 collegiate partners, more than any other competitor , have trusted Aspire to drive revenue, attendance and enterprise value growth through ticketing, strategic consulting and research, marketing and revenue enhancement, and sports investment optimization.

The Aspire Group Partners with Auburn Athletics for Outsourced Ticket Sales

Posted on: December 1st, 2016

The Aspire Group announced today a multi-year partnership with Auburn University Athletics for outsourced ticket marketing, sales & service support beginning December 1. In addition to providing Auburn with ticketing support through an on-campus Fan Relationship Management Center (FRMC), the partnership will include integration into Aspire’s data insights platform and strategic consulting and research services.

“Aspire is thrilled to partner with Auburn to elevate their ticket operation and provide Tiger fans with the best customer service in the industry,” said Bernie Mullin, Founder and Chairman of The Aspire Group. “Aspire’s specialized staffing model and data insights integration allow us to strategically connect with the Tigers’ passionate fan base to determine how we can enhance their satisfaction and overall experience.”

The new Auburn FRMCSM will be comprised of a specialized staff of 10, which includes several Auburn alumni, focused on database marketing and analytics, sales and service, group sales and women’s sports. Aspire has already hired several Auburn Alumni to service Tigers fans.  These specializations integrated with the data insights and fan, pricing, and market research services will provide unparalleled sophistication to Auburn’s ticketing operation.

“Auburn Athletics is excited about the opportunity to team up with The Aspire Group to continue to grow the Auburn Family,” Assistant Athletics Director Jon Sirico said. “It is important to reach out to our alumni and fans who are not yet engaged in Auburn sports. Our gameday experience is strong because of the Auburn Family which continues the tradition-rich history.”

CJ Wiatr, Regional VP of Fan Relationship Management, will serve as the liaison between Aspire and Auburn Athletics. Wiatr currently oversees 15 of Aspire’s 32 FRMCs including Georgia Tech, the University of Connecticut, the University of Kansas, and the University of Maryland.

This partnership with Auburn Athletics marks Aspire’s 27th new client partner in 2016, joining a network of 178 collegiate and professional sports properties across the globe.

 

About The Aspire Group

The Aspire Group is a global sports and entertainment marketing firm that specializes in enhancing our client partners’ ticket revenue streams while building lifelong fans through superb fan engagement and customer service. Aspire created the Ticket Marketing, Sales & Service (TiMSSSM) niche, revolutionizing the Intercollegiate Athletics space. Over 175 partners, more than any other competitor, have trusted Aspire to drive revenue, attendance and enterprise value growth through ticketing, strategic consulting and research, marketing and revenue enhancement, and sports investment optimization.

About Auburn Athletics

The Auburn Tigers compete at the highest level of intercollegiate athletics as a charter member of the Southeastern Conference. Auburn fields 21 varsity teams with approximately 500 student-athletes supported by more than 225 full-time staff on the campus of Auburn University in Auburn, Alabama. The Tigers have won 20 national championships and 91 conference titles during its storied history. The football program, which has won two national championships, has played in the national championship game twice in the last six years, winning the BCS National Championship in 2010. Under Jay Jacobs’ leadership, Auburn has won 11 national titles and 24 Southeastern Conference titles.

EMU Ticket Sales Soar Following Partnership With The Aspire Group

Posted on: October 27th, 2016

In July 2015, Eastern Michigan University (EMU) Athletics partnered with The Aspire Group  to enhance ticket sales and service efforts through an on-site Fan Relationship Management Center (FRMC) that provides top-of-the-line customer service to Eagle fans. One year into the partnership, the EMU FRMC has increased the number of football season tickets sold by 100% compared to 2014, reaching an all-time record high in football season ticket sales.

“Since partnering with The Aspire Group we have seen the fruits of their hustle. We are proud to say that we have substantial increases in season tickets and revenue in just over a year,” said Assistant Athletic Director of Marketing and Fan Experience at EMU, Tony Orlando. “The Aspire Group has also brought to Eastern Michigan intangibles such as superior customer service and a great sales team that has allowed us to achieve and exceed these goals in a quick timeframe. The sky is the limit as we continue to build a first class ticket sales and service department.”

When comparing the first three home football games of the season from 2015 to 2016, there was a 30% increase in overall ticket revenue and the average attendance per game is up 57%. The success is apparent, and the results of this partnership are showing in extremely positive ways.

“Our primary responsibility is to serve the EMU fan, in full alignment with the rest of the Athletics staff community.  The attendance growth has been great, but this is just the beginning as we continue to support EMU fans for life,” said Chief Operating Officer of The Aspire Group, Bill Fagan.

While there has been a tremendous amount of success with the football program, it doesn’t stop there. The EMU FRMC oversees ticket sales & service for the men’s and women’s basketball teams, wrestling, volleyball, and gymnastics as well, and is producing positive results that have been seen in football.

 

About The Aspire Group

The Aspire Group is a global sports and entertainment marketing firm that specializes in enhancing all revenue streams while building lifelong fans for our clients through superb fan engagement and service. The Aspire Group currently works with client partners in North America, Europe and Australia providing ongoing strategic business consulting and research; outsourced services; and implementation support in all facets of sports business and investment optimization. Aspire has become the global leader in outsourced revenue enhancement with more than 60 collegiate properties in the USA, and over 100 sports and entertainment properties world-wide who have trusted Aspire to drive revenue, attendance and enterprise value. In the last two years, The Aspire Group was ranked by Forbes as one of the “Top 10 Best Places To Work For In Sports”, and nominated twice by Sports Business Journal for a “Best In Property Consulting, Sales and Client Services” award. The company also received a 2016 “Sales and Marketing” Stadium Business Award for work in the United Kingdom. For more information, please visit www.theaspiregroupinc.com.

UConn Enhances Ticket Sales & Service Efforts By Partnering With The Aspire Group

Posted on: September 22nd, 2016

The University of Connecticut (UConn) Division of Athletics is proud to announce it has agreed to a five-year partnership with The Aspire Group, the global leader in sport & entertainment revenue enhancement. Aspire will launch an outbound ticket sales and service operation under the leadership of Tyler Shaker, a five year Aspire veteran. The on-campus Fan Relationship Management Center (FRMC) will consist of a Director of Ticket Sales & Service, a Manager of Service & Retention and eight consultants whose focus will be providing excellent customer service to the Husky Nation, while also driving both renewals and new sales across all ticketed sports.  The Aspire Group’s award-winning Strategic Consulting & Research team will be supporting the FRMC and UConn by gathering insights through yield management and ticket pricing workshops and customized fan satisfaction survey analysis. The addition of UConn is Aspire’s industry leading 23rd new client in 2016.

“Our partnership with The Aspire Group will enable us to devote more personnel and resources to the critical task of selling tickets and filling our venues,” said UConn Director of Athletics David Benedict.  “We believe that Aspire’s model, which includes a dual emphasis on new sales and the retention of existing customers, will provide the necessary structure to attract new ticket buyers and grow our fan base while also providing outstanding service to our current supporters. It’s important that our games are played in front of packed houses from a financial standpoint, but also for the good of our coaches and student-athletes. Teams and athletes feed off the energy of a supportive home crowd, which can make the difference between a win and a loss.”

“As a native of Middletown, Connecticut, I fully appreciate how much the Huskies mean to the state and its proud residents,” said Aspire COO Bill Fagan. “We are honored to support UConn Athletics ticket sales and service now and for many years to come.”

The Aspire Group has promoted Tyler Shaker to Director of Ticket Sales and Service for the new partnership. He will be responsible for making sure the operation works cohesively with the athletic department in achieving their ticket sales & service goals. Shaker began his career with Aspire in 2012, and since has made an impact at multiple FRMC’s, most recent appointment as Manager of New Business at the University of Kansas.

Also, Aspire’s Christopher Mead has been promoted to Manager of Service & Retention for the UConn FRMC. For the past two years, Mead served as Team Leader of Service & Retention for Aspire’s Texas Longhorn FRMC where he implemented the first ever ‘Ticket Relocation and Upgrade Experience’ (T.R.U.E.), in college athletics.

CJ Wiatr, Aspire’s Regional VP of Fan Relationship Management, will serve as the liaison between Aspire and UConn. Wiatr has worked for two NFL teams, the Dallas Cowboys and Cleveland Browns, and currently oversees 12 of The Aspire Group’s FRMC properties, including the University of Maryland, University of Kansas, and Harvard University.

For inquiries or further questions, please contact A.J. Smith at aj.smith@theaspiregroupinc.com.

About University of Connecticut Athletics

The University of Connecticut Division of Athletics sponsors 24 intercollegiate sports that compete on the NCAA Division I FBS level. Husky teams have won 21 NCAA Championships in its history, including 16 since 2000. UConn has also played in six football bowl games since the program was elevated to the FBS level in the early 2000s. Husky teams compete in the American Athletic Conference and in Hockey East in the sports of men’s and women’s ice hockey and the Big East Conference in the sports of field hockey and women’ lacrosse. UConn student-athletes perform at a high level athletically, academically and in the community and proudly represent a world-class university that is ranked among the top 20 public research institutions in the country.

About The Aspire Group

The Aspire Group is a global sports and entertainment marketing firm that specializes in enhancing all revenue streams while building lifelong fans for our clients through superb fan engagement and service. The Aspire Group currently works with client partners in North America, Europe and Australia providing ongoing strategic business consulting and research; outsourced services; and implementation support in all facets of sports business and investment optimization. Aspire has become the global leader in outsourced revenue enhancement with more than 60 collegiate properties in the USA, and over 100 sports and entertainment properties world-wide who have trusted Aspire to drive revenue, attendance and enterprise value. In the last two years, The Aspire Group was ranked by Forbes as one of the “Top 10 Best Places To Work For In Sports”, and nominated twice by Sports Business Journal for a “Best In Property Consulting, Sales and Client Services” award. The company also received a 2016 “Sales and Marketing” Stadium Business Award for work in the United Kingdom. For more information, please visit www.theaspiregroupinc.com.

The Aspire Group The Aspire Group