Attendance Plateau Changes Colleges' View

By Michael Smith, Sports Business Journal 

Bernie Mullin, whose firm assists universities with ticket sales and marketing, says you don’t build a church for Easter. The sports equivalent is that you don’t build a stadium for your largest crowd.

But after years of an unabated arms race in college football that has seen stadiums expand to massive sizes, some schools are on the verge of outgrowing their ticket demand.

The average home crowd f...
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