The leading global training institute for the professional development of Stadium and Arena Management practitioners.

Challenge:

EVMI were looking for a faculty member for their Stadium & Sports Venue Management programs who possessed cutting-edge Sports Marketing expertise, coupled with the ability to communicate these strategies and techniques effectively. EVMI's courses and accredited programs are held around the world to a multi-cultural audience. The lecturer had to have the credibility that only comes from being the chief decision-maker in the successful operation of different venues.

Solution:

EVMI engaged Principal Dr. Bernie Mullin as the faculty member to teach its Strategic Marketing/Branding module as part of its Stadium Management Summer School program.

Results:

Mullin’s presentations are among the highest-rated sessions in the entire EVMI program, and are cited by graduates as one of the most valuable portions of the program in terms of implementable initiatives they learned.