Abbey Carter

Marketing Manager

As Marketing Manager, Abbey is responsible for overseeing the development and implementation of Aspire’s marketing, advertising, promotion and public relations strategies, as well as the marketing programs of many clients in Aspire’s portfolio in order to deliver strategic results and revenue enhancement. Abbey initially joined The Aspire Group as a Ticket Sales Consultant in the Atlanta Fan Relationship Management Center at GA Tech, where she studied and executed “Next-Practices” in ticket sales and service on a daily basis. She was then promoted to Marketing Coordinator where she played an integral role for 15 months in the development of the "Raise Your Game" Executive Development Program. The University of Georgia graduate interned with ISP Sports focusing on game day hospitality and sponsorship activation. She also has three years of experience in retail sales, merchandising, and tournament operations at The Georgia Club in Statham, Georgia.