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Bernard Mullin, PhD
Chairman and Chief Executive Officer
Dr. Bernie Mullin is Chairman and CEO of The Aspire Group, a leading global management and marketing consulting business that partners with its clients in implementing “Next-Practices” to produce winning brands, revenue enhancement and strong sales and service cultures. Aspire provides a distinct competitive advantage in maximizing organizational and marketing effectiveness, growing sales and building an avid and sustainable fan base. The Aspire Group has clients located in seven countries located on four continents representing best-in-class leagues, teams and brands.
An internationally-acclaimed management and marketing consultant and speaker, who literally wrote the book, entitled “Sport Marketing”, Bernie has over 30 years of experience as a chief executive or senior director in iconic and highly visible sport and entertainment organizations.
Dr. Mullin was formerly the CEO Atlanta Hawks (NBA), Atlanta Thrashers (NHL) and Philips Arena; SVP- Marketing and Team Business at the NBA; SVP Business at MLB’s Colorado Rockies and Pittsburgh Pirates; Vice Chancellor of Athletics at the University of Denver (NCAA); and Business School / Sport Management faculty member at the University of Massachusetts. See Full Bio
 Bill Fagan
Vice President & General Manager - Fan Relationship Management
As The Aspire Group's General Manager - Fan Relationship Management, Bill oversees all client relationships and management of the centers worldwide. Starting with the first installation at Georgia Tech, he is responsible for building the business globally through outstanding client servicing, implementing next-practices coupled with his own unique experiences and techniques.
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Michael Meitin
Managing Director, United Kingdom and Europe
Mike Meitin is the Managing Director of Aspires operations in UK and Europe. In this role, Mike oversees partner relationships, management of the FRMC's, and growing the business in the UK and Europe. Mike was promoted to Managing Director after serving as the FRMC Manager for Coventry City FC for ten months. In this role, Mike established the first FRMC in Europe producing the equivalent of $650,000 in new ticket sales revenue in the first year of operation.
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 Steve Logue
Vice President, Sales & Marketing
Steve is responsible for sales and marketing of all of The Aspire Group services, especially consulting support and Fan Relationship Management Centers worldwide. He has over 20 years sales & marketing, customer service and strategic planning experience in the fast-moving and extremely competitive wireless telecommunications industry. He has an outstanding global executive career having worked in more than a dozen countries – including assignments in USA, England, Germany, Brazil, Peru, and China.
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Stephanie Herbst-Lucke
Vice President, Strategic Marketing & Branding
As VP of Strategic Marketing and Branding, Stephanie is responsible for The Aspire Group's Consulting and Outsourced Marketing Services. She leads cutting-edge market research to assist our clients in developing their brand while executing their marketing strategies and ultimately driving sales to their target markets and developing brand equity.
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Valerie Wilkinson
Vice President, Business Operations
Valerie is responsible for overseeing Aspire’s Finance, Compliance, Human Resources and Administrative functions. She has been involved in business management for over 30 years. In all of these roles she interfaced extensively with government agencies on all levels regarding business and finance requirements for both profit and not-profit organizations.
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 Abbey Carter
Marketing Manager
As Marketing Manager, Abbey is responsible for overseeing the development and implementation of Aspire’s marketing, advertising, promotion and public relations strategies, as well as the marketing programs of many clients in Aspire’s portfolio in order to deliver strategic results and revenue enhancement.
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 Brian Kan
Manager, Performance Analytics
As Manager of Performance Analytics, Brian is responsible for analyzing all areas of Aspire and our partners business in order to enhance revenue, productivity and efficiency particularly at our Fan Relationship Management Centers (FRMC). Detailed analysis and reports include: marketing, advertising and promotional campaign effectiveness, lead list conversion, sales resource effectiveness, and Return on Objectives (ROO) and Return on Investment (ROI) of all marketing, sales, and service campaigns.
 Ben Pincus
Team Leader, Business Development
As Team Leader, Business Development, Ben is tasked with creating new relationships, partnerships and growing Aspire’ s client base. Ben became a member of the Aspire family in August of 2011 to run the remote FRMC partnership with Florida International University, before moving into his current role in January 2012.
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 Marcellus Cooper
Manager, Human Resources
As Manager of Human Resources, Marcellus is responsible for overseeing the Human Relations and Operations functions for The Aspire Group. With over fifteen years of experience in diverse sectors, Marcellus will focus on recruiting and supporting the development of all staff.
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Mia Ramer
Marketing & Operations Coordinator
As Marketing & Operations Coordinator, Mia is responsible for implementing, managing and executing the daily operations of The Aspire Group's marketing strategy, as well as assisting the Marketing Manager in coordinating various integrated communication and marketing activities.
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