Yellow Empire

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May 24th, 2008
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The premier Sport Sponsorship and Event Management company in Western Australia, with prestigious clients including PGA Golf Events and Trans-Am Automotive Racing.

Challenge:

Yellow Empire developed the “Western Australia Sports Marketing Summit” to service its clients and showcase its expertise to prospective sports and entertainment properties. Backed by the Provincial Government, YE Principal Peter Aleksander needed world-class keynote speakers to ensure that cutting-edge techniques and real-world case studies were presented.

Solutions:

Seeking only “C-level” executives from global iconic brands such as MTV, Sony, Yahoo, HSBC, and Jenny Craig- Dr. Bernie Mullin as the former SVP of the NBA was contracted as the keynote speaker on Branding and was asked to give two additional addresses-one on Ticket Sales and one on Marketing Partnerships/Sponsorships.

Results:

All three sessions were among the highest rated presentations, with the keynote address on “Branding Consistency” being the highest rated program in the 3-day conference. As a result, Dr. Mullin was engaged to perform Sales and Marketing Best-Practice workshops for the Western Force (NRL) and for the Western Australia Cricket Association (WACA).

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