National Hockey League (NHL)

By:

March 28th, 2008
Share this article:

With twenty-three member clubs in the US and seven in Canada, the NHL® is the premier professional ice hockey league in the world.

Challenge:

Assist the league in building a Team Services function designed to support the clubs in growing team business revenues and attendance.

Solutions:

Aspire Chairman & CEO, Dr. Bernie Mullin, shared the strategy, programs and execution behind the NBA’s highly-acclaimed Team Marketing and Business Operations (TMBO) and supported in the hiring of key personnel to affect a customized strategy for hockey in North America.

Results:

NHL Team Services within its first 2 seasons of operation was able to produce an average improvement in season ticket holder retention of 2% across all 30 teams, accompanied by almost doubling average new season ticket sales revenue per annum, translating into eight-figure revenue growth.

 

Leave Us A Comment

Please complete the following captcha before submitting your comment.

Time limit is exhausted. Please reload CAPTCHA.




<< Back to Blog Home
The Aspire Group The Aspire Group