National Hockey League (NHL)


March 28th, 2008
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With twenty-three member clubs in the US and seven in Canada, the NHL® is the premier professional ice hockey league in the world.


Assist the league in building a Team Services function designed to support the clubs in growing team business revenues and attendance.


Aspire Chairman & CEO, Dr. Bernie Mullin, shared the strategy, programs and execution behind the NBA’s highly-acclaimed Team Marketing and Business Operations (TMBO) and supported in the hiring of key personnel to affect a customized strategy for hockey in North America.


NHL Team Services within its first 2 seasons of operation was able to produce an average improvement in season ticket holder retention of 2% across all 30 teams, accompanied by almost doubling average new season ticket sales revenue per annum, translating into eight-figure revenue growth.


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